Everyone wants perfect teeth; the difference is the product that we believe will give us this attractive feature. Many people choose a product based on brand loyalty, based on the promise made by the logo and the marketing campaign. This makes dental logos very important, because a lot percentage of customers are making choices based on this alone. Here are the health logos of ten of the most popular dental products in the United States and how these images have contributed to the product’s success.

1. Aquafresh Dental Product Logo Design

This toothpaste’s logo shows what makes the brand unique along with using one of graphic designs most expressive objects: the wave. In this case, the wave expresses that the brand is forward thinking, but it also is in the three colors of the toothpaste. The writing is rounded to give a friendly and inclusive feeling. Altogether, few people would think about what this logo is trying to say, which makes it all the more effective.

2. Scope Dental Product Logo Design

An inclusive circle is used as the primary shape of this logo, with bold, blue letters in a slightly slanted font that implies movement. Green fluid identical to that inside the bottle forms an ocean-like wave. Two mint leaves show the flavor of the mouthwash, bolstered by a predominantly green color scheme. The image is refreshing and cool, which likely inspires many consumers to give it a try.

3. Crest Dental Hygiene Logo Design

Crest uses blasts of light to give a clean, bright image that is very congruent with the clean teeth that many people want to have, A single red letter is used to get attention, while the other letters are a calming blue. The background of the dental hygiene logo is also blue and soothing. The letters are extremely thick to show strength, but slanted slightly to give a feeling of movement.

4. Crest Pro Health Dentist Logo Design

This is a product made by Crest that has a unique brand all its own. The familiar Crest logo is used, but there are additional images that emphasize this toothpaste’s difference from its mother brand. First, the seal of the American Dental Association is displayed prominently and even backlit. A thick white strip showcases the product’s whitening abilities, while the benefits of the toothpaste are listed to the far right of the dentist logo. This dentist logo is similar enough to the original Crest image to maintain the brand while clearly showing how it is different.

5. Crest Whitestrips Dental Product Logo Design

Another Crest product? This one also has a logo that is unique while maintaining a connection to the mother brand. The word ‘Whitestrips’ is written in a slightly thinner version of the font used for traditional Crest products. A star dots the ‘I’, showing consumers how shiny and bright their teeth can be with the help of the product. The calming blue color palette includes the two signature blues used in the Crest logo, as well as lines to give a sense of movement.

6. Arm & Hammer Dental Health Logo Design

Baking soda once was a popular substitute for toothpaste, so it makes sense that this manufacturer would make toothpaste. Not only does Arm & Hammer include their classic round logo with an arm and a hammer inside, they also have the product written in a calming bright blue along with a calming river and a mint leaf to the right. Rivers imply purity, while mint refers to the flavor used in these toothpastes, making this an appropriate image.

7. Tom’s of Maine Cosmetic Dental Logo Design

This all natural toothpaste offers a very different product from the pack and a very different logo as well. Instead of focusing on the brand name, the cosmetic dental logo is in the shape of an inclusive circle. The words ‘natural care’ are the only hint at what sets this product apart from the others, but they are prominently displayed at the top of the logo where viewers cannot miss them. Like many toothpastes, Tom’s uses a clear, clean blue, adding a touch of brightness as well as a calming feeling, rather than a green or other earthy color. Photographs on the package indicate the flavor.

8. Mentadent Dental Clinic Logo Design

The Mentadent dental clinic logo also uses blue to impart a feeling of calm, but it uses other design principles as well. The writing is surrounded by a circle, which makes it feel friendly to the toothpaste consumer. The writing is slightly slanted to give a feeling of movement. While this logo is hardly different and unique, it nonetheless uses some of the best principles of dental clinic logo design, including using shape and color to convey an image. Sometimes simple dental clinic logos are the most effective.

9. Act Dental Office Logo Design

This mouthwash is one of few to maintain both a successful line of mainstream mouthwashes as well as a line just for kids. Part of this success is due to the versatility of the dental office logo. The circular dental office logo shape is seen again, along with the comforting blue. A banner comes out from the bottom of the circle, creating a sense of movement while giving room for a short explanation of the product’s use. Instead of using blue letters, a blue background with white letters is used. In the children’s product, the word ‘kids’ is written in boldly colored, childish lettering that appeals to the target audience.

10. Aim Dental Care Logo Design

Again we see the attention getting red along with calming soothing blue. However, Aim has chosen to use a more authoritative font, a newsy lettering with serifs and thick letters. The red dot on the ‘I’ emphasizes the circular shape, another friendly touch. This also reminds viewers of a bulls eye, which ties directly in to the name.

As you can see, there are several trends in dental product logos for dentists. The color blue and circular shapes are seen in almost all of these dentist logos. While these logos may seem rather similar, there are subtle cues that customers pick up on, building brand loyalty and educating the customer about the aim of the product. Because these are the chief duties of a dentist logo and branding in general, it’s easy to see why dental products are a lucrative and ever-growing field.

Logo Client: FIT Personal Fitness and Wellness

Logo Category: Fitness Logos

Logo Design Style: Iconic Logo Design

Logo Design Used In: Berkley, MI 48072

Logo Design Project Summary:

Personal Fitness and Wellness Logo Design – FIT is a personal training and fitness end of physical therapy clinic focusing on athletic and post-rehab clients. FIT is heavily involved in promotion of fitness and overall health/wellness being a personal training/fitness division of a physical therapy clinic.

The client wanted a bright and active logo featuring the name F.I.T. and their tag line. The client also wanted to see a combo of blues/black with perhaps splash of yellow/gold. With very little information from the client, the logo design team started brainstorming on various ideas related to fitness.

One idea was a line art of a muscular body builder logo. Another utilized a stylized font type of the acronym, yet another used a circular shape coupled with an abstract figure to convey a sense of energy and motion. The logo concept that the client liked and wanted to proceed with was a contemporary and modern design of an abstract figure in a fluid motion.

The final logo design conveyed motion, activeness, energy and was still simple enough to branded easily across all media.