Most landscaping businesses are run by blue collar guys who aren’t afraid to get their hands dirty. As a result, in many companies very little attention and time are given to details like a landscaping logo and branding. However, in a business where aesthetics are a crucial part of every job—and a competitive business at that—every landscaper needs the help of designers from a reputable graphic design firm to create a landscaping logo that will keep the customers coming. There are a few rules that most landscaping logos seem to follow.

Keep it simple. Landscaping is for the most part a business where the results speak for themselves. The outlook is simple: do what works, and do what looks good. This is probably the reason the most successful landscaping logo is usually one of the most simple ones. Basic shapes, readable text, and an uncomplicated color palette make for a memorable design in this field. Designers from a top graphic design firm know that too much clutter will detract from the success of your landscaping logo.

Keep it natural. Landscaping is a business that works with mainly natural elements, such as plants, water, and rocks. Most artificial ingredients used in our landscapes are seen as being inferior or merely utilitarian—think Astroturf. As such, your landscaping logo should focus on beauty of a natural sort. Whether you work mainly with grass, flowers, rocks, or trees, center on the terrestrial side of your business by making natural products the stars of your landscaping logo. Who knew a leaf could be so compelling?

Keep it green. When it comes to landscaping logo color palettes, green is the most common choice. All it takes is a glance out your window to see why; green is ever present in our landscapes. However, don’t think this means a boring logo. You can make your logo more interesting by using two different colors of green, by adding an interesting accent color, or by choosing a funkier shade of green (avocado, anyone?). Designers from a graphic design firm will know how to keep your logo green while making it interesting, appealing, and memorable.

Keep it memorable. This is where the designers from the graphic design firm you are working with will have to be creative. All landscaping companies deal with grass and plants, but what sets yours apart from the competition? Do you have an interesting tagline or motto? Your landscaping logo should reveal this and more. Whether you are a fun company, an environmentally friendly company, or one with an above-average attention to detail, make sure your logo shows what makes you unique.

Successful landscaping businesses have to toe a narrow line, between natural and man-made, between blue collar and corporate sensibilities, and between quality and cost effectiveness. Luckily, you don’t have to walk the same tightrope when it comes to design. Hire a graphic design form and let a team of designers develop a landscaping logo that is just right for you.