Iconic Logo Design Illustrative Logo Design Difference There are 2 types of logo designs. Illustrative logos and Iconic logos. Read about the difference between illustrative and iconic logos. Illustrative Logos Illustrative logos are much more elaborate and harder to design. They are the best among…
Every day I see at least one project where the client says they want the logo to make their company look big. While this is an interesting notion and nothing wrong with the thought process behind it, I find it difficult to deliver on that…
Just like old soldiers, old logos never die, they just fade away. Is your logo fading? Remember the powerful voice your logo had when you first gave it your brand’s identity. It spoke for your brand in its infancy but is it still saying what…
The “positioning” of a company’s products or services determines its competitive placement. Each and every marketing device – a marketing logo, a tag line, packaging artwork, pricing, promotional offers, advertising – should always communicate to the market and, specifically, to consumers, the niche in which…
Companies that are blessed with having strong and iconic symbols such as the Pillsbury Doughboy, the Maytag repairman, or the Michelin man can actively manage and use the symbols to super charge their brand. Such iconic logo symbols give a personality to the brand and…
There is a negative connotation of being global. Despite its advantages, globalization has made most things generic and bland. You won’t even notice a huge difference difference between McDonald’s in the U.S. and Asia. In an industry where personal attention and uniqueness are valued so…
All brands undergo different life stages. Some are in early stages while others have already reached maturity. The same thing happens with your logo design. It may be cool today but corny tomorrow. As a branding practitioner, business owners, or logo designer, you have to…
Award Winning Logo Design Team