Logo Design Blog

    
 

Practical considerations in designing your logo

The right combination of logo design colors, font texture, patterns, and images usually result in a good logo design. You have to remember though, that your logo is not a standalone symbol. It is always works with various elements of your brand such as your…


Crop marks and saving JPG in Adobe Illustrator CS4

We upgraded to CS4 a little while back and absolutely love it. There are hundreds of little improvements over CS3 that make it a joy to be designing logos and graphics using Adobe Illustrator CS4 or Adobe Photoshop CS4. The new Adobe Dream Weaver CS4…


Logo Design Lesson from Surfing

Browsing thru stumbleupon, I came across a website about surfing and other action-packed waters sports. Indeed, it was really exciting to watch the triumph of human prowess against nature’s giant waves. In some way, designing a logo is like surfing. You have to learn to…


How to Mess Up Your Logo Design Launch

After all the revisions and logo focus group testing, you are ready to launch your new logo design. This is your chance to generate buzz and increase brand awareness. As there are many ways to launch your logo, there are also various ways to wreck…


Focus Group testing for your Logo Design

To test or not to test, that is the question. Some see focus group testing as a powerful tool others view it as a complete waste of time. Given all things equal, I say test, test and test. Outside perspectives can be really valuable particularly…


Simplicity Essential Standard for Logo Designs

If there’s one quality shared by famous logos and brands like Nike, Google, CNN, and MTV it is the simplicity of their designs. In the words of the great abstract expressionist painter, Hans Hofmann: “The ability to simplify means to eliminate the unnecessary so that…


Why Logo Design Brief is Very Important

A great graphic design is a product of elaborate thinking and visual creativeness. Failure to translate your ideas to a compelling design is pointless. At the same time, a well-crafted logo is ineffective if it doesn’t embody the essence of your business.


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