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Emotional Marketing Tactics for Your Small Business

An interesting news came up yesterday and it’s about Wal-Mart’s decision to drop its tagline “Always Low Prices” and adopt a new one, “Save Money. Live Better”. The retailing giant wants to deliver a more emotional brand message instead of highlighting its price advantage. You…


Carnival of Better Blogging #1

Welcome to the first edition of the Carnival of Better Blogging (CoBB #1). This Carnival covers pretty much any aspect of blogging: writing, design, analytics, infographics, etc. There are a lot of great entries in this issue. So please go check out as many of…


Why Entrepreneurs Should Use Storytelling as a Marketing Tool

Once upon a time, an entrepreneur was very troubled because he didn’t know how to effectively communicate with his customers. He climbed the highest mountains and fought against 7 dragons in search for the secret formula. Little did he know, the answer is very simple.…


5 Rules and 7 Ways for Making the Technorati 100

Not everyone agrees, but Technorati does have value to bloggers. If you agree, then you also probably feel that being on their  Technorati Top 100 at least gives your blog authority, and probably additional traffic as a side effect. It might also result in your…


Expanding Your Small Business Through Cross-Marketing

Expanding your business is a major step towards sustain the life of your business. However, there are many barriers towards expansion. You might find yourself lacking in terms of financial resources or the appropriate business skills. On these occasions, you may want to engage in…


Do You Have a Business Mantra?

With so many things to do in a day, it is sometimes difficult for employees and some entrepreneurs to appreciate the big picture or the essence of the business. That’s why Bootstrap Me says knowing your core goals is one of the patterns of success.…


Using Social Media to Promote Your Website

It boils down to this: there are so many weblogs out there that if you start a new one, it might take you a long time to build any traffic. Under normal circumstances, that’s your likely path. But if you start acquiring methods to build…


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