ANDA is the 4th largest distributor of generic pharmaceuticals in the U.S. Their product assortment also includes select brands, vaccines, injectables, medical/surgical supplies, oral dosage medications and OTCs/Vitamins.

The ANDA pharmaceutical logo is an mascot design of a panda . The panda mascot looks quite nice even though a rugged line art and brush stroke was used. The acronym of the company compliments the cute panda.

I like this logo because of the simplicity, striking icon of the panda and the simple font. The cute panda mascot gives the company a very soft and friendly look and feel. This is very important in the pharmaceutical field since companies are perceived to be quite stuffy and impersonal. However, I can not help but feel that the logo reminds me of a charity or animal welfare society. This is because the logo so closely resembles the WWF Panda logo.

Here are a few more logos that use the panda in all sorts of logo styles.

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The American Society of Plastic Surgeons (ASPS) is the largest plastic surgery specialty organization in the world and is composed of board-certified plastic surgeons who perform cosmetic and reconstructive surgery. By promoting and encouraging high standards of training, ethics, physician practice and research in plastic surgery the ASPS is an organization whose membership is highly coveted.

The ASPS medical logo design is a simple iconic logo that is made up of two swooshes that form an incomplete circle. This is to indicate the coming together of skill and professionalism to carry out the various activities related to plastic surgery.

I think the logo is too simple and abstract. Especially since the organization is membership based, the plastic surgeons logo does not do much to inspire any confidence or meaning. I would perhaps have expected a line art of a face or some such icon to relate directly to the plastic surgeons.

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Client Name: Advanced Urology of El Paso
Logo Category: Clinic Logos
Logo Type: Iconic Logos
Client Location: El Paso, Texas 79925
Project Type: GOLD Logo Package

Project Summary:
The client is starting a urology practice in El Paso,TX. They had just completed a fellowship training in endourology which includes specialty training in minimally invasive surgical techniques. The client wanted to offer this highly skilled and sought after service to local residents. Other similar clinics in the area are Rio Grande Urology PA and the client wanted an identity that set them apart yet retain a professional look and feel.

Target Market:
Typically older males with urological problems and other related issues

Design Review:
The client wanted a simple iconic logo related to urology. He also wanted to see logo concepts that related to landmarks in Texas (such as cacti etc). We came up with 8 different concepts showing abstract logos of kidneys, cross sections of tubes, a literal image of the urological system in the human body etc. The landmark related direction was scrapped in the initial phase itself. The client selected the above concept which shows an abstract icons of kidneys crossed by some modern looking swooshes. The idea was to indicate the advanced equipment and methodologies that the client would use to treat their customers. We also chose a very modern looking font to drive home the “advanced” idea.

Increasingly, hospitals and other healthcare industries must be run like any other businesses and need hospital logo. Indeed, a hospital logo is a corporation and should be managed according to best business practices order to be successful. Part of being a corporation is having a coherent and professional corporate identity package, complete with a hospital logo. Many hospitals wisely hire out this important process to marketing consultants and graphic designers. There are a few things that experienced marketing consultants will consider when developing a hospital logo.

Community. A hospital is an integral member of the community it is serving, and the medical logo should express that. Whether your facility is located in a small town or a large metropolitan area, the community you serve should be the first consideration in every decision you make, including your hospital logo. Marketing consultants are experts in this and can help you make sure your corporate identity package doesn’t alienate the very people you are trying to reach out to.

Caring. No one wants to get medical care at a place that intimidates them, but this is an unfortunate reality for too many modern people. Hospitals are seen as unapproachable and consuming, and a

hospital logo

with too much text and not enough emotion, patients will likely feel even more apprehension as they walk through your doors. On the other hand, if your clinical logo has a friendly feel, such as by incorporating shapes and/or colors that soothe the general public, these same people will be more likely to trust you when health problems arise.

Mission. What is your hospital’s mission? Whether your hospital specializes in serving the underprivileged or in providing top-notch care to the elite, your mission should be reflected in your hospital logo. Are you about caring? Your hospital logo can portray this by using warm colors, rounded shapes, and friendly objects such as people or animals. A more business-like approach would require crisper shapes and more prominent text. This is another area where marketing consultants can help craft a health logo and corporate identity package that accurately represent your institution.

Cornerstone Programs. Some hospitals have cornerstone programs for which they are widely known. If this is the case for your organization, you should reflect this either by incorporating those themes into your hospital logo, or by having a logo designed for those programs that coordinates with your hospital logo. It’s important to showcase your strong points without detracting from the unity of the whole, and your logo should accomplish this.

Aesthetics. While meaning and information are important, an ugly hospital logo won’t be any help at all. Your hospital logo will have to be displayed on everything from bills to linens, so it had better be both attractive and timeless. Similarly, the color scheme of a logo is often used as the decorating scheme in the facilities used by the organization. Marketing consultants can help you develop a hospital logo and corporate identity package with both elegance and staying power.

There is perhaps no field that needs marketing and logo branding as much as dentistry. Most people have negative feelings toward the dental field and dread making their appointments. A high quality dental logo design or for that matter any medical logo that follows basic principles of dental logo design will help potential patients feel more at ease, which makes them more likely to choose your practice over others. There are a few things a high quality graphic designer can do to make your dental logo more effective.

1. Choose calming logo colors. Color is the language of the subconscious mind, so your choice of colors will tell your patients a lot about your dental practice. Unfortunately, many dental offices are not saying what their clients want to hear. The most common color palate for a dental logo is white, red, and pink: the colors of the mouth. These colors tend to make patients feel agitated and upset, which are not the emotions you want your dental logo design to invoke. Other dental logos avoid the issue of color altogether by using black and white. In most cases, this can create a bleak and austere image. A dental logo design that uses calming colors such as deep blues and greens has been found to be more inviting to the reluctant dental patient, which makes it a perfect choice for a dental office.

2. Use an illustrative logo. This is especially important if your practice includes children. Most people feel intimidated by dental visits, and a text only logo will not do anything to relieve this anxiety. Having a friendly illustration in your dental logo will make your practice seem more welcoming. A friendly illustration could include happy people, animals, or rounded shapes. Nature scenes are also calming, although it can be hard to make these images fit the dental industry. Whatever illustration you choose, it is sure to be a benefit to your business. Illustrative logos tend to help with logo branding by allowing your community to give your business a ‘face’. Most people will remember a business with an original and appropriate dental logo design illustration.

3. Avoid clichés. In general, teeth and toothbrushes are over-represented in the dental logo industry. While a quality graphic artist can make even the most generic symbol new and interesting, your best bet is to choose a unique way of showing your field. A qualified graphic designer should be to produce several dental logo design ideas that fit your business and your community. This will make your dental logo stand out in the community and in the minds of customers.

4. Use it or lose it! Once you have a dental logo that you love, make sure it gets plenty of exposure. It should be prominently displayed on your brochure design, stationery, appointment cards, uniforms, and signage, but this is just the beginning. There are an almost infinite number of places to place your dental logo. The goal is for people to think of your logo when they think of your practice, and vice-versa. This kind of logo branding will make your business stand apart from your competition and keep new customers coming.

‘Health is wealth’ is an age-old adage. It means, more or less, when you have good health, take it for granted that you can have good wealth. However, different people interpret this adage in different ways: some say if you spoil your health for earning wealth, you lose both health and wealth; some others say it is good to have health rather than wealth; and yet some others say being health-conscious is better than being wealth-conscious. The origin of this adage may have been the result of the fact that sick people, however rich they might be, suffer from the sickness and need the help and support of others and cannot enjoy the wealth for which they may have neglected the human relationships and the compassion that is usually associated with it.

In fact, it is not that only rich people are often sick, physically or mentally; even people without a dime are sick to their graves, but there is always a loud talk about rich people being sick because they are always in the limelight and whatever happens to them is news to poor people. It is a fact that more than 50% of the population in the under-developed countries is below poverty line, and so, would you say that there is no ill-health in those countries because there is no wealth!? Just a thought! The WHO has been crying out loud that the health care infrastructure in those countries is terribly sick!

In this context, it is to be noted that “wealth or no wealth, there is ill-health! And the once simple activity of treating a person of sickness with rituals, religious logo design beliefs, superstitions and, in a more practical sense, with simple herbs and roots of plant life that were found locally, has, over the centuries, grown into a multi-national-trillion-dollar industry.
All this growth, needless to say, is not of the fact that the rich are more wealth-conscious than health-conscious!

History of health care:

The historians have proof of sick people being taken to the temples and laid by the side of the temple walls so that the gods, if willing, would come into their dreams and instruct them how to drive away the evil in them that had been bothering them. And religious societies of the past had simple clinics where the sick travelers were given a fair amount of solace and confidence and a considerable dose of whatever herbal medication was at hand. Those who got well as a result of either the amount of religious belief or the dose of medicine or even the rest and good food, walked away and those who could not sustain, were thrown away!

The origin of the first hospital logo, as we know them now, may have been for the soldiers who were injured on the battle fields. The quick recovery and the morale of the soldiers on the battle fields were more important than anything else because if the soldiers were stricken down either by the lack of immediate treatment or by the lack of confidence, the battles were lost.

The battalions of several ancient empires, including the Roman Empire, were accompanied by medical corps. There are records to show that centres to house mentally sick people, ‘insane asylums’, were not uncommon in the ancient world. The first specialised hospitals were probably for lepers, mentally unstable and patients with contagious and infectious fevers because they were difficult to cure, and the knowledge that if those people were left to stay or move in the public places others would also be infected.

As more and more people have been educated and more and more innovations have been made in business technology, the medical science has made great strides in recent years. Of the several methods of medical logos – allopathy, homeopathy, ayurveda, and other alternative medicine – the allopathic method of treatment has become the most popular because the relief is quick and there is the ‘surgery’, the method of curing a disease by cutting open the part of the patient’s body to either remove the damaged part completely or set it right.

Every citizen in every country has a right to live, and to honor that right everybody must be given a chance to live by providing food, clothing, shelter and medical aid. Every government, irrespective of its political stance, has an obligation to provide medical aid, ‘health care’, to its people. The budget allocation for ‘health care’ in developing countries is approximately 5-7 % of its GDP, and in developed countries it is about 10 %, which if translated into market potential is billions of dollars and an enormous market for several businesses. It might seem a little rude to calculate people’s lives in terms of dollars and market potential, like ‘fishing in troubled waters’, but it is the truth, and if this medical sector is not looked at in this perspective, millions of lives will be in jeopardy.

As of today, the ‘health care logo design’ which includes the treatment and prevention of diseases, is an industry, just like the film industry, cotton industry, automobile industry, tourism industry, etc. Starting from educating and training the medical personnel – doctors, nurses, paramedics – to building hospitals, laboratories, research facilities, etc to manufacturing medicines, apparatus and equipment, everything needs planning and budget, and on a large scale. Every one of the 6 billion people all over the world needs medical aid in one form or the other. There used to be a time when certain age group people contracted only certain diseases, but these days, as a result of the ever-growing pollution and the changes in the people’s food habits, everybody is susceptible to any disease.

Once some activity falls under the category of an industry, it must have all the qualities of an industry, and the most important of all the qualities is the publicity. And once a product is put on show, it must have a brand name, a logo and a caption that entwine with one another to create a saga that in turn makes the product or service immemorial!

The medical science has had a standard of its own since ancient times: the Staff of Aesculapius – a snake coiled around a staff (long stick). Aesculapius was a Greek god of medicine, curing the sick with gentle physical touch and humane mental touch. The crude staff (stick) is supposed to represent strength and solidity, and the snake is supposed to symbolize the power to create new vigor and life. (This notion of ‘creating new life and vigour’ may have been derived from the snake’s ability to shed the old skin and become young and healthy again with its new shining skin.)

There is another standard which is less relevant but more common called Caduceus of Hermes: Hermes was the messenger god in Greek mythology and his staff (long stick) with two small wings at the top and two snakes entwining around the staff has also been used to represent medicine. (The modern use of this logo is believed to have been originated when it was worn by the US Army Medical Corps as their uniform collar badge in 1902, and has become popular since then.)

Though the Caduceus of Hermes logo has become more popular, some people, like Laxmi Vilas Ghimire, a fifth year medical student from Nepal, (2005) (vilas_laxmi@iom.edu.np), believe that the Staff of Aesculapius is more related to medicine than the Caduceus of Hermes. Nevertheless, some people, like Robert O’Connor, a senior student from Canada (2005), have an entirely different but more scientific than mythological story to tell in support of the Caduceus of Hermes being the most suitable sign for medicine!

Whatever be the origin of the logo (sign or standard) of medicine, this logo has been modified, refined and simplified and has been used by several publishers of medical books, pharmaceutical companies and institutions related to medical science.

The health care industry encompasses several other industries. The pharmaceutical division takes the biggest chunk; the medical colleges and universities which train doctors, nurses and the paramedics may be the second; the manufacturers of apparatus and equipment needed in hospitals, medial laboratories and research facilities, the third; and others follow: tourism which has a new division called ‘medical tourism or health care tourism’; health clubs – gyms, spas and other mild sports centres; transport department; security; insurance division looking after the health policy claims; law division to plead the health and injury claim cases; etc.

All these related departments need to advertise their products or services in order to keep them afloat in this vast ocean of health care market. And the competition is inevitably very high. What makes an enterprise’s product or service more prominent than the others’ is the way how that enterprise makes itself known to others. Most of the time people need medical aid when they are in pain and cannot spare a considerable time looking up the yellow pages or medical directories or keep browsing the Net for ever for a suitable place to get relief; therefore, a quick reference facility has the highest opportunity of making a good business.

There are numerous newspaper ads, TV ads and websites that represent one physician/surgeon or the other, one product or the other, one hospital or the other. A patient will be in a position to wade through all those sites and get to choose only you when you have an excellent publicity strategy and an appealing website. And the most important thing to be taken care of in the first place in this strategy is the choice of a designer who can make a remarkable design work – a pleasing logo and a website that is modest in its stance, yet convenient to use.

All most all of us, at one time or the other, fall for a particular ad just because it is pleasing, attractive or clear, and say to ourselves, “Yes, this looks good. I must remember to go for this one next time when I need.” And it is not unnatural to think like that because a business establishment which takes good care of its publicity must be a good one itself. No entrepreneur is too foolish to throw away good money on cheap publicity when he/she is not sure of the good quality of his/her product or service!

Most of the educated patients go through the advertisements when they need to use some ‘OTC’ drugs, i.e., ‘over the counter’ drugs which a patient can buy from a pharmacy without a prescription from any physician, such as medicine for headache, body ache, and some skin ointments, etc. These types of drugs are entirely dependent on the publicity they are given.

And a young couple expecting a baby would like to go to a clinic or hospital where they believe they and their baby will be taken good care of. Of course, most of the time, the information is passed on from one couple to another, but the bone of contention here is that one person’s budget and social standing may be different from the one next to him. So, most of the time, patients depend mostly on what information they can get in the newspapers, on TV and/or on the internet, especially for the treatment of those diseases that are not covered by either the ‘social security’ or the ‘health insurance’!

Medical or Health Care Tourism

The ‘corporate hospitals’ (the hospitals with high standards, highly qualified expert medical staff and sophisticated equipment, where patients pay for their treatment come under this category) charge heavily in order to maintain high standards. As we discussed earlier, sickness does not chose only people of wealth. The medical treatment in the corporate or private hospitals in the developed countries is so expensive that some people in the low-income group cannot afford it. So, they look for alternatives, and the ‘Medical or Health Care Tourism’ is a blessing in disguise for them.

Some countries, like India, for example, have the best medical facilities with the most efficient medical staff, which they offer to anybody who can afford them, and as a result of the differences in the ‘foreign exchange rates’, an American patient on a tourist visa to India can get the best treatment for a relatively moderate price! This Health Care Tourism depends mostly on the Internet for its publicity purpose, and, naturally, the more appealing one’s website, the more clicks one gets.

Therefore, when so much is at stake, it is always wise to have a classic logo, clear and easy to manage website in order to make one’s product or service the best of all. And at LOGO DESIGN WORKS you will have such a memorable experience that you like to continue the relationship at any cost – health-wise or wealth-wise! Check out these case studies of Personal Wellness, BugBrooke Pharmacy, Canada Health Check Logo etc.

Here are some samples of the Health Care logos:

Logo Client: A Tech Medical Electronic Systems Company

Logo Category: Medical Logos

Logo Design Style: Illustrative Logo Design

Logo Design Used In: Los Angeles, California Logo Design 90045

Logo Design Project Summary: Medical Electronic Systems (MES) is a leading edge company specializing in rapid, automated semen analysis for both the human and the veterinary markets. The Company’s comprehensive line of CE and FDA approved Sperm Quality Analyzers (SQA), complimentary testing kits and disposable testing capillaries are sold through an extensive network of international distributors. MES is ISO certified as a medical manufacturer and has offices in the U.S., Europe, Hong Kong and Israel.

MES were splitting the company into two divisions – one for the human market and one for the veterinary market. The new name for the agricultural line will be “A-Tech”. To keep the branding connected they wanted to incorporate the Sperm Man Mascot Design that we created for them back in 2006, into a new A-Tech logo design.

More and more hospitals and medical services firms are realizing and in fact embracing the power of branding and logo design. Simply because each patient, no matter how serious or trivial the disease, is also a customer with needs (medical care) and wants (comfy room).

That is why it is very important to establish or enhance brand identity and medical logo design to get ahead of competition. The hospitals in Grand Rapids area (Michigan) are the recent example of this budding trend. As featured at mlive.com, the three leading hospitals – Spectrum Health, Metro Health, and Saint Mary’s Health Care – have undergone logo makeover and brand identity tweaking.

What is common among these 3 hospitals is that they retained the primary symbol in the logo design. If you scrutinize each logo, you will see that Saint Mary’s retained its cross icon and simply made an enhancement wit its Nike-like swoosh and blue backdrop. According to hospital logo, they want to hold on to its Catholic roots as the same time position itself as a “a healing organization with progressive technology and progressive physicians.”

Metro Health, on the other hand, has changed both its name and logo design. Dropping its long name i.e. Metropolitan Hospital, it also dropped the number of dots on its crucifix icon. From 16 dots (15 black and 1 red), it is now comprised of 5 big blue dots.

Spectrum is just catching up with the unveiling of its new logo last month or 3 years after the competition. It simply changed its font color to gray and improved its traditional quilt plate icon (though I think that style is being used by a leading IT firm).

Health Check is Canada’s information program to help consumers make healthy food choices. Created by Heart and Stroke Foundation, its Alaska Grown logo (see Alaska Logo Design) is stamped on a food item or restaurant to guarantee that it meets the criteria set by Canada’s Food Guide to Healthy Eating. According to this organization, it is like “shopping with the Heart and Stroke Foundation’s dietitians”.

It is similar to the front-of-pack Choices logo headed by multinational company Unilever. But now it is heavily criticized because of the high sugar, fat and sodium contents found in some of the 1,500 food items with “Health Check” logo.

Raised by an obesity expert and medical director of Bariatric Medical Institute, Dr. Yoni Freedhoff believes this could deceive many consumers who rely on this logo design every time they buy food items. To make matters worse, Freedhoff thinks recommending these foods is tantamount to encouraging consumers to acquire chronic diseases like hypertension and diabetes. Some of the items put in question are cookie bars, muffins and flavored milk drinks. Read related medical logos article.

In defense, the organization claims it is making some changes concerning this program. In fact, more than 100 items were affected by the said changes. Manufacturers of these items are now ordered to reformulate to meet the standards. The bad news is that the deadline is on December 28, 2009!

via The Ottawa Citizen

Buying prescription-only medicines online is a very convenient alternative for many patients, particularly those who are already old and have physical disability.

The big hassle is finding a legitimate one among so many online pharmacies operating out there without healthcare expertise and professional qualifications. To make matters really worse, some sell counterfeit or unapproved drugs with very promising therapeutic claims.

Now, Royal Pharmaceutical Society of Great Britain (RPSGB) has created an Internet pharmacy logo as a verification tool for patients to easily identify authentic sites. You can see it on the homepage and is linked to RPSGB’s registration page so you can check for details. The text XXXXXX in the logo design is the space allotted for the online pharmacy’s registration number.

According to a research, more than 2 million Brits purchase medicines online but almost one-third are uninformed of online pharmacy regulations. Hopefully, this is one way to prevent any fraud and wrong use of very potent medications.

This Internet pharmacy logo is no different from your security logos such as Hacker Safe and Better Business Burea (BBB) for it boosts your credibility and improves your conversion rates as a result.

via vnunet

Despite the popularity of the crocodile logo design owned by French fashion company Lacoste, its clout is not powerful enough to ban other crocodile logos. In this case, it’s a fight against a dental company in the UK named The Dental Practice.

In fact, this is the second battle between the companies. Founded by dentists Dr Simon Moore and Dr Tim Rumney, the dental company has decided to use a crocodile logo because of its natural association with teeth. But when they tried to register this logo design in 2004, legal counsels for Lacoste were quick to disprove their application for it is confusingly similar to their famous crocodile logo seen on millions of polo shirts worldwide.

The striking differences between the two crocodiles are its position, red tongue and the white oblong scales. Much to the disappointment of the fashion company, the UK Intellectual Property Office body ruled in favor of the Dental Practice. Lacoste was ordered to pay 1,450 pounds for this lawsuit.

As expected, Lacoste filed an appeal to reverse the verdict. Unfortunately, the decision of the government body remains the same for they do not believe it will confuse the general consumers.

Via Reuters