Buying a House or Buying a Brand: The Top Ten Real Estate Logos

When you buy or sell a home, how do you choose your real estate professional? With commissions standard across the industry, many people base their decision on company reputation. Much of the reputation of a company is based not just on the actual record of sales and integrity, but on the image of the company as portrayed by real estate logos and other visual images. These ten real estate companies have logos that invite and educate at the same time.

1. Forestar Group Realtor Logo Design

Forestar Group does not focus on real estate alone, but on natural resources as well. Their realtor logo ties in both to the name and the purpose of this organization. A white star is enclosed in a calming green, leaf-like pentagonal shape. Lines that jut out from the shape look like stems but also suggest movement. The newsy font with serifs adds a business-like image to this real estate giant.

2. Tenantwise Realtor Logo Design

Tenantwise is a company that changed logos several years ago to reflect growing acquisitions and a new company focus. While the old realtor logo featured a skyscraper with the calming colors of blue and green, the new logo features a more attention getting blue with orange palette. Squares are used to show the companies dependability, but the shapes are arranged to look like a traditional residential window.

3. I-Agent Realtor Logo Design

As the name suggests, I-Agent.com is a website offering real estate advice, information, and referrals to home buyers and sellers. The logo is in a business-like gray, with a gray stylized roof. The tagline is at the bottom of the realtor logo: ‘the intelligent way to buy a home’. The only true colors in the logo are a fluorescent orange used both in the ‘I’ of the company name and the word intelligent, showing that the ‘I’ refers not just to the internet domain, but to the main word of the tagline as well.

4. Century 21 Realtor Logo Design

Century 21 is a national real estate company with locations in almost every American town. Because this company specializes in commercial real estate, it is only appropriate that their logo show a stylized house. The writing is also stylized and round, with the ‘C’ forming almost a complete circle, a friendly and inviting shape. The message is that this is a place where friendly people will help you find a house, which is appropriate for this kind of company.

5. Jones Lang LaSalle Realtor Logo Design

You may not have heard of Jones Lang LaSalle, but if you have bought or sold international real estate there is a good chance you have done business with this company or one of its subsidiaries. This global giant has a logo to match its scope, with three entwined rings. The number three represents the three words in the name, while the ring shape is inclusive and friendly. The company name is written in a newsy font with serifs that gives a formal, traditional image. Many excellent realtor logos include a tagline at the bottom, and this one is no exception.

6. Keller Williams Realtor Logo Design

Keller Williams is another national chain with a long history in the United States. Their logo focuses on the name rather than on the industry, with the company name in bold, attention-getting red letters in a traditional font with serifs. The company initials are featured above this in a scrolling, artistic font, with lends a softer side as well as a touch of tradition. The use of lines adds balance and gives the logo a solid and memorable square shape.

7. Taurus Investment Holdings Realtor Logo Design

Taurus Investment Holdings is a real estate investment and management group that uses its name as part of its logo. A bull is used; however, its aggressive image is tempered by orienting the image so it is facing away from the viewer. The lines on the back suggest a road, showing the movement and forward direction of the company. Rounded lines in both the image and the company name add to the softer, friendlier image. Because the term ‘bull’ usually denotes an up market with growth, this company can successfully show its softer side.

8. The Related Companies Realtor Logo Design

The Related Companies is a group of real estate related companies that focuses on housing development. The logo is a peaceful but business-like navy blue with thin white writing with rounded edges to show its relatable human side. The ‘square’ side of the company is shown with the nesting squares to the left of the logo. This group of companies encompasses many different styles and images, and this logo represents those images without any detracting details.

9. Christian Real Estate Network Realtor Logo Design

The Christian Real Estate Network is a network of religious real estate industry professionals, including people from a variety of specialties and denominations, that offers referrals to people who prefer to do business with their own religion. The logo includes a house, as with many real estate logos, but the color is a soothing, organic green. A cross is in the house, showing the company’s religious affiliation, but it is surrounded by heart-like shapes, tying in to the adage, “home is where the heart is.”

10. Westgate Resorts Realtor Logo Design

Westgate Resorts is a property group that focuses mainly on vacation properties in the American southeast. The name is prominently written in luxurious gold, in a font that appears to be painted. The other major color is a deep sea blue, relating to the waterfront location of many of this company’s holdings. The logo includes a circle, which is an inclusive friendly shape, as well as dates showing the longevity of this company. The image is one of relaxation and tradition, an excellent image for a company of this nature to project.

As you can see, there are many differences between these companies, differences that are portrayed by their professional logo design. A logo is not just an attractive symbol to put on a sign; it is a visual representation of your company’s values and history. Having a professional logo designed by a professional graphic artist is the first step to getting a logo that expresses your company’s uniqueness without words.

Real Estate is a business whose roots can be found in the origin of towns and cities long, long ago. The Real Estate business is related to the land – selling and buying of immovable property. And the land being the gift of nature to man as the basis of sustenance and the major component of any business – people earn their living through land and exist on land – it thrives as long as the last one of the present businesses and the last person of the present population last, which means there is no ending to this business.

The other businesses may flourish at one time and then may fade away after some time because of the changes in the customers’ way of life which is dependent on the development of science and technology, but the real estate business stays put with a minor recessions now and then and a spell of stagnation in an area or two. Even in case of complete evacuation of the residents and closure of all business in a town due to natural calamities such as floods and earthquakes, or due to running dry of natural resources such as mines becoming barn and ports being closed for some inexplicable reasons, the real estate business has a lucrative market relocating the evacuees and their businesses in some other area!!

The size of the land is fixed but the size of the population is not, which means the people using the land grow more and more while the arable land stays the same. This is where the demand and supply is imbalanced. Humans with their large and well-developed brains have tried their best to stretch the land to its limits, with dire consequences to the ecology, by cutting down the forests and wiping out the other animals totally, levelling up the jagged terrain, and by stretching it upward by building skyscrapers! And naturally the Real Estate business has a continuous market, either vertical or horizontal!

Even though the name might be different, the real estate business has been with us for hundred of thousands of years. The arable land used to be in the hands of the rulers in the ancient and medieval times, and the rulers granted temporary ownership or ‘title’ to those who were very loyal to them. These ‘landlords’ (lords, barons, counts, dukes, etc.) did not work on the land in their possession but leased them to the other people, usually poor people, who were willing to work on it on payment of some fee (rent) in return, and the landlords kept some portion of the income for themselves and paid the rest in the form of tribute or in some cases by supplying work force or soldiers to the rulers.

This process had a huge flaw in it: the rulers were dethroned quite frequently and new rulers were crowned, and the new rulers naturally cancelled all the land grants of the previous rulers and granted the same lands afresh to their own preferred loyal subjects. This created uncertainty among the masses because nobody wanted to work on the lands without certainty because cultivation was a year long process and one farmer (peasant) sowed the seeds and tended until it was ready to be reaped but the fruits of his labour would be enjoyed by someone else! Gradually, after several protests and revolutions in several different parts of the world some time at the end of the medieval age, new regulations had been formulated to make land ownership more stable with permanent rights of ownership to the ‘landlords’, and consequently, more certainty in the minds of the tenants. {The regulations and reforms are still being formulated even to this day!}

In the modern times, however, once a person ‘purchases’ a piece land, agriculture or housing, and gets his/her land registered with a government agency, registrar’s office, it is his legally, and he can sell, lease, let (rent) or pass it on to his children or relatives.

This present multi-billion dollar and multi-national real estate business had very humble beginnings:

Until some fifty or so years ago the business of selling and buying of the land and buildings was mostly a matter handled by local ‘brokers’, inevitably the local unemployed or retired people with the knowledge of the lie of the land, who acted just as middlemen between the seller and the buyer. The transactions were simple and direct and the deal was closed with a few negotiations.

Over the years, however, the ‘local activity’ of ‘land and house’ brokerage has grown into a regional affair as a result of more and more large factories, mills and companies showing up in places nobody has ever thought of before, depending on the access to raw material, work force or means of transport such as a railway line or a port in the vicinity. And naturally there is a demand for the land – a sleepy village grows into a bustling city in a matter of a couple of years. The best example could be California. With the gold rush in 1848-1852, a non-descriptive place that had originally been a part of Mexico transformed into such a prosperous region that it had to be hastily included as a state in the USA. Some insignificant fishing villages bloomed into large ports as a result of the discovery of a particular fish, some sort of fossil fuel or some other kind of raw material or mineral being tapped in a near-by area.

A more recent event, which I happened to stumble upon on the Net, is ‘Slifer & Company’ the real estate agency in Vail Valley in Colorado, which a Mr. Rod Slifer started in 1968. It is very interesting to learn how an out of the way place changed into a tourist attraction centre with ski resorts and other holiday activities in near-by Beaver Creek, and how the ‘one-man housing agency’ was developed into a real estate business of international recognition within a decade! [Now the Vail Valley has several real estate agencies, handling physical and virtual markets with links and hyper-links.]

The real estate is undoubtedly a prosperous business, but as there are hitches in the other businesses, the real estate business also has its own ups and downs. As there are several factors that boost the growth of this business in a region, so are there several factors, such as recession, government change-over, stock market fluctuation, etc. that act adversely leading the entire business in a region to the gallows.

Of the several categories of deals: agricultural land deals, commercial land deals, residential deals with letting, leasing and selling or buying, maintaining the property, etc., the most lucrative may be the commercial and residential deals. And in residential deals, selling and buying is more profitable than simple letting (renting) because the legalities and bank transactions involved are numerous, and consequently, the number of clients is more and the percentage of commission is high.

However, buying a house is not an everyday affair. Once a potential customer buys a house he/she is going to live in it for the most part of his/her life. It may be another 30 or 40 years, if at all, before another deal on the same house comes on to the market, which makes this business progressive all the time in general but limited in terms of number in particular most of the time. This factor, along with the other factor of the limited availability of the arable land, makes this real estate business literally a cut-throat market. (It has become common place to see an item or two in the news broadcast every day how two rival real estate agents used violent methods in the process of acquiring dominance. There have been incidents where the underworld mafia dons are involved making this lucrative business bloody.)

In this systematic chaos only one thing keeps a real estate agency in the ‘green zone’ and that is ‘honesty’! That honesty in the dealings must be exposed before and after a deal is closed. After a successful deal everybody is happy and the client may show his client-loyalty by recommending the agency to some of his friends and relatives.

But how do you make the client trust the firm before the deal?

This is where the agency’s own advertisement designer plays a pivotal role.

{One would not stop wondering how a logo can cause reactions that are really damaging to the logo designer and the business that has the logo. The best example can be the logo designed for ‘London 2012 Olympics disaster’ – a causal visit to their official website shows us the aversion people have to a ‘bad’ logo design. Check out the top 10 Olympics Logos.}

In contrast with the other physical market items where the product can be seen and appraised by the customer directly, in real estate business, the value of a piece of land or a building depends more on the other factors, such as access to roads, proximity of shopping centres, medical logos facilities, schools, and the amenities, such as water, electricity, etc. In addition, the transfer of ownership of land is very complicated with ‘n’ number of legalities involved; therefore, the real estate market in the districts with fewer restrictions is more lucrative. Most of the first time buyers are not aware of these factors or cannot experience them without having used that property for some considerable time. So, these essentials must be guaranteed by the agent or realtor, and the assurance made in the ad must be felt by the client … at a glance!

Here we have some simple and pleasant, but very appropriate and informative real estate logos:

Check out more examples of Property Development Logo Designs and Estate Agency Logo Designs. You can also read some case studies of real estate company logos such as Arabian Korean Consultants, HCI Home Builder Logo and Kings Highlands Real Estate Logo Design.

Chateaux World Ltd looks classic representing some medieval Lord’s coat-of-arms, and it has to be because the company deals with ‘classic houses and castles’; ‘AZ Realty Pro’s LLC’ is a bold Arizona Logo Design in real sense, showing the cactus plant with pale red showing the dryness and hotness of Arizona state; ‘The Kircher Team’ says everything without having to utter a word – the pleasing colours and perfect lines have done the job well; ‘Imperial Homes’ showing some design juggling with I and H being overlapped with the purple colour that represents royalty; ‘Step by Step Inspections, Inc.’ a cleverly designed logo having a pun in it, the foot-prints being used to show the “stages” of a long process of building inspection;
‘Safe haven’ is a classic example of the text and symbol mixed logo; and the ‘Highlands Development Group’ is classic by itself, looking so pleasant one would want to be there.

At Logo Design Works, in addition to designing a legendary logo, an agent’s web site with links and hyper-links through which a client can navigate to the exact location of his/her preference, is made attractive in the first place, easy to browse and easier to navigate. The site is featured to accommodate upgrades from time to time, which can be easily handled by an associate, not necessarily a computer expert, covering even a remote location.