Logo Design Blog

Is your business stuck in a recession rut? If so, you may be interested in this rebranding success story. Infinity Studios, a website dedicated to Asian animation and graphic novels, was languishing in its corner of the internet when a rebranding consultant stepped in and changed things up.
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Is your company feeling dated and irrelevant? Is your customer base dwindling? Rebranding may be the answer to your problems, but only if it is done correctly. Avoiding these five common pitfalls will help your business stay ahead of the competition even when going through this trying branding process.
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If your company is suffering from a lag in sales and ambivalent customer support, there is a lot to learn from computer giant Apple. There was a time just a few years ago when Apple computers were poised to become a relic, an artifact of their pre-Windows success. Microsoft and companies that used their programs dominated the market for both hardware and software, making Apple’s insistence on doing things their own way seem outdated and even fatal. However, rebranding and creative marketing pulled Apple out of this slump.
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The term “logo redesign” can be quite confusing to some business owners and graphic designers. After all redesign means to make a new sketch or alter the current theme so as to be better than the original. We crave for something innovative or very different from what we currently have. The dilemma is how different should the difference be.
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If you plan to run a re-branding campaign, this post will help you understand the details involved aside from a compelling logo design. Hopefully, you can apply these tactics to come up with your own campaign.

Last October, casual dining restaurant Applebee’s has launched a re-branding campaign through its new logo design, tagline, uniforms, menu, and advertising campaign. Advertising agency McCann Erickson has helped Applebee’s reposition its image as a special place for people to come together.

Here’s a quick rundown of the process:

Research. McCann conducted a survey among 400 casual dining customers for better understanding. Overall results show people want to reconnect with their family, friends and coworkers in today’s fast-paced world.

Implementation. Using the insights gathered, Applebee’s has made the following changes:

1. New logo design to make it more modern and identifiable. You will also notice the use of a more emotional tagline from a simple “Neighborhood Grill & Bar” to “Together is Good”.
2. Casual Uniforms. Using black collared or button-down shirt and denim jeans or black pants helps create a casual and fun ambiance.
3. Better Menu. Aside from enhancing the photos in the menu, Applebee’s also added new categories and improved its current offerings to add more value to customers.
4. Funny Ad Campaign. Leveraging on its financial resources, Applebee’s has placed ads in different media from TV, newspapers, and Websites.

Although it is too early to tell if these efforts will pay off, what is important is you have an idea how re-branding really works.

Via Brand New