Logo Client: Gift Wizard

Logo Category: Retail Logos

Logo Design Style: Illustrative Character Logo Design

Logo Design Used In: London, UK

Logo Design Project Summary: GiftWizard is a web site that helps people come up with gift ideas. So the name GiftWizard is meant to suggest a wizard that helps you think of gifts. Targeting 16 to 80 year olds, the site would appeal to all UK internet users.

The client wanted a simple, non fussy logo design. It should be fun, quite bright and friendly. If a wizard was to be included as part of the image, which the client was keen on, then he should look friendly and quirky. However, if it is possible to incorporate the gift and wizard graphic elements into the text itself, so the text becomes the entire logo, still keeping the text clear, then this would be the ideal requirement.

Our logo design team cam up with a few different logo design ideas including the classic character of a wizard, a wizard’s hat logo design, a silhouette of a wizard design and an abstract magical design. The client picked the classical wizard character design and we tweaked to be quite friendly and cute.

In projects like this, where the requirement borders on being a mascot design, we decrease the number of logo concepts we show the client because it would take a lot of time and effort to create 4-6 different logo concepts of a highly illustrative character. Alternative we recommend the client to our mascot character design package.

Logo Client: eOutlet.net

Logo Category: Consumer Electronics Logos

Logo Design Style: Iconic Logos

Logo Design Used In: Mount Laurel, NJ 08054

Logo Design Project Summary: eOutlet.net is an online store that sells consumer electronics to the everyday shopper. eOutlet.net’s target audience is the younger crowd, ages 15 to 40 years old. The competitors included PCRush.com, ZipZoomFly.com, BestBuy.com, CircuitCity.com, Vanns.com, and Electronics-Expo.com

The client wanted the logo to be as attractive as the competition and be able to compete with the competition with out being similar. They also wanted a clean design that was modern and cutting edge. An important requirement of the logo concepts was that they were high tech and stylish.

Our logo design team came up with 5 different logo design concepts which included contemporary and modern designs using tech related imagery. A few of the logo concepts also has abstract ideas representing the online aspect of the business.

Coming up with a design that included references to electronics, the internet and the consumer aspect of the client’s business was a little challenging. We researched the consumer electronic market thoroughly to understand what the current brands were and how the logo design trends were. We realized that, the usual “web 2.0 logos” style was not the way to go with client. We decided to use simply yet elegant visual elements to convey the message.