Who’s the man behind the success of Apple Inc.? Maybe 9 out of 10 will answer Steve Jobs. It is very reasonable because Mr. Jobs is in charge of overall marketing. Business Pundit, however, mentioned Steve Wozniak, co-founder of Apple, and how he is such…
What will you do after creating a massive marketing buzz and successfully launching a new product? For many entrepreneurs, we’ll say time to reap what we sow. Not for Apple. Two months after launching the ultra cool and revolutionary iPhone, they reduced the selling price…
Office politics is an inevitable incidence in every office, small or big. It corrodes decision-making, teamwork, relationship, and overall productivity of your business. Not to mention the stress it brings and numerous rumors ignited. As the overall leader, here are the things you can do:…
Ever wonder why your online visitors don’t come back anymore? You can drive huge traffic to your online business, but if you can’t motivate them to return and buy from you then you’re bound to lose. One major reason for this behavior is poor online…
Ever consider using coupons to promote your business? In case you don’t know, coupons are documents or tickets that you can exchange for a discount on a particular product. Mostly, they appear in magazines, newspapers, and recently on the internet. You can check dealcatcher for…
As entrepreneurs, we deal with business problems often. They can be complaints from angry customers, delayed payments, unreliable suppliers, and many other issues to deal with. Our role is to be the problem-solver in the company, together with our dependable employees. While there are many…
Having a well-defined target market or niche is the first important step towards success in your small business. Previously, we emphasized the things you should know about your customers. This time we will dig deeper and present the details of target audience segmentation. You may…
