It is possible to make the case that as an advertising message, “excellent customer service” has become a waste of time/ink. Everybody claims to adore their customers more than any competitor. People know it’s their credit card/checkbook that is adored. Touting customer service as a…
Can’t think of creative and effective ad or slogan to go with your impressive logo design? Burnout happens even to very creative individuals. Also, not all entrepreneurs have the much needed creativity or enough resources to commission a branding agency. In case you badly needed…
Writing is a creative art. Writing for others is a commercial science, I suppose – similar to the difference between fine artist and commercial artist. Writers are always writing to some audience, but the difference is, you hire a writer to speak on your behalf…
Although consumers in general plan to spend less this holiday, online shopping is still growing. If you are running an e-commerce store, this is the busiest and most competitive time of the year so you should be more aggressive to increase your sales. Although there…
Risk is an essential part of running a business. It can make your dreams come true but it can also shatter it if you are not careful. A new study shows that successful entrepreneurs are more likely to take risks. Some 60 per cent of…
If you think selling over the phone is easier than face-to-face selling, maybe it’s time for you to think again. Phone selling is very challenging given the high level of mistrust of many consumers and the lack of physical contact to gauge the openness of…
Start your week with these 8 practical small business tips and news happening around the globe. More importantly, try to integrate these new insights to help your small business succeed. Here we go: IndyStar.com says true entrepreneurs seem to have a knack not only for…
