In 1989, Nike launched the ACG (All Conditions Gear) division targeting the outdoor market. Working with a team of athletes and mountain guides, Nike designed the collection to appeal to everyday athletes who depend on their gear to handle the challenges of trail and stream.…
In the previous article ‘Role of Sports Logo Design’, the first of the series of articles on Sports Logo Designs, we have seen how and why companies – giant and dwarf alike – sponsor sports as a part of their publicity strategy. In this article,…
Sport Logos related discussion. Have you ever wondered why every business establishment spends millions of dollars in sponsoring one or the other sport or game? You probably not! Every major or minor company, whether it be a manufacturer of a consumer product or a service…
The Chicago Marathon has been one of the world’s most prestigious marathon road races since it started 30 years ago. This year, October 12, 2008 to be precise, it will don a new name and a new logo design heavily influenced by its main sponsor,…
There is a new franchise in Women’s National Basketball Association (WNBA) and it is the Atlanta Dream. Along its new name comes a new logo design featuring red, white and sky blue color scheme. The name is quite refreshing for the major pro sport franchises…
Here’s another great reason why you need a mascot for your business – create future customers! According to Forbes.com, the role of a mascot has evolved from a mere gimmick to being an important tool in grabbing new fans at early ages and establishing a…
Women’s Professional Soccer (WPS) is the new and the highest pro soccer league which will kick off in the spring of 2009. Today, it has unveiled its official logo as well as its official Website. The focal point of this brand new soccer league logo…
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