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Why Businesses Should Blog

Before deciding on who should write for your business blog, you might still be wondering whether your business website should even have a blog. My general answer is yes. Companies with a business website can benefit from having a weblog for a multitude of reasons,…


Who Should Write for Your Business Blog?

One of the problems with running a business online is the pressing need for fresh articles on your company website – else risk stagnation of search engine results. Writing was hardly a requirement of most business owners, even in the first decade of the Internet.…


23 Common Mistakes in Linkbaiting

You have a plan for building your website‘s authority and have decided that you need linkbait. You’re either going to write it yourself or hire someone. But one piece of linkbait is not always as successful as another. Why? Well that’s what this article is…


Does Your Website Really Need Linkbait Articles?

Blasphemy, I hear some of you saying. Linkbait, if promoted properly on social media sites, brings lots of traffic and, if you’re lucky, lots of links from other bloggers. But it’s a hit and miss situation that sometimes ends up with overloaded web servers, cancelled…


Creating Effective Categories: 9 Tips

If you’re just starting a new weblog, consider that not choosing effective blog categories can affect your search engine rankings. After two years of regular blogging, I’ve made a lot of mistakes re my categories for my oldest blogs. I’m now of the firm opinion…


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