At the risk of overspouting about resources that happen to originate in my home town, (see my Kauffman Foundation post), I want to make sure everyone is aware of the resources available at Duct Tape Marketing, the site of John Jantsch. Indeed, he has tons of product and platforms at seminars around the country.

But his weblog and channel partners have a near gaggle of excellent information there – for the taking – that is vetted as useful and valuable for small businesses.

Just as a single example, in a recent post on June 13, “Most of the Time Talent’s Not Enough,” Jantsch discusses the difference between talent and creativity. I suppose, one could make the case that an accountant can be “talented,” but not “creative.” On the other hand, creativity IS a talent. It all depends on how you define each word.

So, he makes the case that talent alone is not enough; one needs creativity to promote one’s talent. So, how does this spin for creative people, designers, writers and such? Do the creatives need talent to promote their creativity, or more creativity to promote their creative talent? Woo!

I’m just playing with semantics here. Jantsch makes his message clear and thought provoking.