Lenovo, the world’s 4th largest PC manufacturer who bought the IBM PC business 3 years ago, has decided to stop using the IBM ThinkPad logo earlier than expected. Given its robust financial performance, this Chinese company believes it does not need the IBM brand to drive the sales of its laptops and notebooks. Instead, it will re-brand the IBM ThinkPad to Lenovo ThinkPad.

“By making substantial progress on all of our critical priorities over the past few quarters, we’re now a stronger, healthier company. One important sign of this progress is our decision to completely transition our Think products from the IBM brand to the Lenovo brand two years earlier than planned,” said Lenovo president and chief executive William J. Amelio, in a press release.

However, it does not mean that the IBM ThinkPad brand is already worthless. In fact, the company’s chairman Yang Yuanqing believes this re-branding is a very challenging task and the decision to retain the term ThinkPad is a crucial step to retain IBM ThinkPad’s loyal customers outside China.

Via RealTechNews

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