The Capri Sun logo is deceptively simple. A blue and yellow color palette refers both to clear, refreshing water as well as warm sunshine, two images that are very relevant to beverages. In addition, the yellow creates a focal point for the logo. This color scheme is one that we will see a lot of in children’s beverage logo design because it is so effective. The font is bold and simple, leaving a logo that can be successfully placed on the never-ending parade of new lines and products marketed to this audience. A ribbon below lets the grown-ups know that the product is all natural.

Children for generations have begged for this semi-frozen beverage treat, and the company clearly is unwilling to change a now classic logo that has worked for so long. This logo remains the same after decades of use, with red and blue referring to the two main flavors offered by this brand (cherry and blue raspberry). The blue is chilly and cool, while the red grabs the young consumer’s attention. The letters are bold with icicles hanging off them to refer to the ice crystals that make this beverage such a popular summer treat for children all over the nation.

Can something as basic as water be marketed to children? The AquaPod logo design shows that it indeed is possible. The blue background relates directly to clear, refreshing water, while the yellow and orange letters pop against the cool background. The letters are rounded to be friendly to young consumers, but oriented so they appear to be moving. Water splashing around and through the center of the initial letter leaves no question as to the product, while creating visual interest.

Once again we see the familiar refreshing blue, this time with a red hue that is identical to this drink’s well known color. The lettering is bold with sharp edges that give it an edgy image. A red surfboard below the writing refers to a sport commonly associated with Hawaii, while the familiar Hawaiian Punch character offers a refreshing, iced glass of the drink. Red is not a color commonly used in beverages logo designs, but it works well here because it ties in to the color of the drink while adding visibility.

This logo features the cocoa flavored bunny rabbit that is featured in ads for the product, tying in to the marketing and the brand while adding to the child-friendliness of the logo. The yellow and blue is commonly associated with beverages in the United States, while the slanted orientation of the letters gives a feeling of movement that reflects the ‘Quik’ in the name. The familiar Nestle logo is prominently placed in its familiar red to tie this niche product into the well-known parent brand.

Sunny Delight recently rebranded and changed its logo to appeal more to its young market. Will this be successful? A refreshing blue is seen here, but now with a youthful orange that refers to the citrus fruit used in the drink. The swirling letters refer to the liquid inside the bottle as well as giving a sense of movement, while a fruity orange sun ties the name into the flavor. Green letters add a natural touch while advertising for parents that this drink includes ‘absolutely nothing artificial’.

This logo is made to appeal more to parents than to children, with plain letters and the sole image being a berry dotting the ‘I’ in the first word. A sophisticated black ribbon advises parents that this product is a healthier alternative to those with which it shares the shelf. The background in this case is purple, but it varies according to the flavor of the juice. The conspicuous lack of fun characters and the familiar blue show that the drink is a more parent friendly choice.

This drink is an American classic, with a logo that has changed little over the years. This text-only logo design is both versatile and refreshing in blue and white. The letters are square and substantial, with shadowing that makes them pop all the more. The first letters of both words curl up at the bottoms to give a little visual interest. This logo may be the simplest of the bunch, but that allows it both versatility while allowing the familiar character associated with the brand to take center stage in advertisements and on package labeling.

This drink goes for a slightly more natural image by replacing the refreshing blue seen in other children’s drinks with a natural green. The logo still attracts attention with a bold yellow. The round shape is friendly, but the pointy black block letters show the drink’s serious side. White rays backlighting the ‘O’ reinforce the friendly nature of the circle while creating a reference to the sun. The sole image is of a leaf that makes up the apostrophe, adding to the natural feeling that the brand is trying to portray. The tagline further communicates this: ‘Hand Picked Goodness’.

Ocean Spray makes a variety of products for people of all ages, so the logo must appeal to all. The blues are refreshing and refer to the liquid nature of both the juices and the company name. The wave creates a feeling of movement, while the circular shape makes the logo design more friendly. The letters are plain and white, without serifs or accents, to allow the emphasis to remain on the simple image.