Designer Fever: 10 Clothing Logos and Why You Are Wearing Them

Have you ever wondered why you and so many others are drawn to certain clothing logos? It might be the style or the quality, or even what celebrities happen to be wearing the brand at the same time. However, at least part of a brand’s appeal lies in logo branding. Fashion logos makes a statement about the brand and the people who wear it. Recently I wrote an article called Top 10 Online Boutique Logos. Here are a few iconic brands with iconic logos you just can’t stop wearing.

1. Chanel

What’s so important about this fashion logo? It includes two intertwined C’s with the first C turned so that it is backward. Although merely a stylized rendition of the founder’s initials, it is perhaps one of the most widely recognized logo in the fashion world. Part of this effect is due to logo branding, as the logo is present on every item that leaves this famous house of fashion, from perfumes to accessories to haute couture. Coco Chanel was known for putting a unique spin on classic clothing items, and this logo represents that image well.

2. Polo Ralph Lauren

Polo is just one of this famous clothing designer’s clothing lines, but it is the most recognizable. This is likely due in part to the effective logo of this brand. The logo features a polo player on his pony in the midst of a polo game, tying directly to the name of the clothing line. Because the game of polo is generally associated with upper class British sensibilities, the polo player gives the brand a sporty yet chic image. Polo Ralph Lauren is a good example of effective logo branding because the graphic is included on almost every item made by the company, yet it doesn’t feel overused or passé.

3. Louis Vuitton

Louis Vuitton’s logo features a simple L and V, with crisp serifs and the ‘L’ slanted to align with the V. It’s hard to understand exactly what makes this logo so powerful, except perhaps for its simplicity and high recognition. I t has been a vital piece of the luxury fashion house’s logo branding for decades, while retaining its appeal and high end image. This logo must be successful, because it is the most copied and counterfeited logo in the world.

4. Givenchy

The Givenchy logo features four G’s turned so that they create a square with details reminiscent of Celtic designs. The logo is symmetrical and recognizable, yet clearly ties in to the company name. It represents the sharp edges and extreme fashion for which this fashion house is known.

5. Tommy Hilfiger

Tommy Hilfiger is generally thought of as an all-American brand, and this logo does a great job of presenting that image. The logo is in a rectangular shape that is almost identical to that of the American flag. It also shares a color palette. Although there are clear differences in design, it’s easy to see that this design house wanted their logo branding to present a classic, patriotic image.

6. Juicy Couture

This brand is one of the hottest labels among young women, and the logo is designed to appeal to this audience. The logo includes two small dogs that appear to be holding a crest with heart and the words ‘Love P & G’, with the letters being the initials of the two founders of the brand. An ornate crown is above the crest while the name of the brand is in a scroll beneath. The inclusion of objects that appeal to a brand’s target audience is one example of good logo branding.

7. Versace

Gianni Versace wanted a classic yet distinctive logo for his brand of haute couture, and the Versace logo hits the mark. This designer logo features Medusa, who is perhaps the best known and most dangerous classical character. This logo branding gives the brand an archetypal yet edgy image that is seductive to fashion lovers of all ages and walks of life. Best of all, the Versace logo is different from almost every other logo, making it an effective and distinctive choice for this company.

8. Lacoste

People all over the world recognize the tiny crocodile adorning many a shirt, but few of them realize the origin of this Lacoste logo design or its power in logo branding. Lacoste is named after the company’s founder, French tennis player Rene Lacoste. Because this athlete was nicknamed ‘The Crocodile’ by the press, the reptile seemed a fitting logo. According to the Lacoste company, the tiny alligator on the left side of Lacoste’s original collared shirt was the first time a logo was worn on the outside of a garment. Since then, it has become a symbol of luxury to fashion lovers everywhere.

9. GAP

The GAP is one of the most popular stores in the United States, appealing to a wide variety of people from all walks of life. This logo wins for simplicity, with the name of the company in capital letters against a blue background. The simple logo has allowed this iconic clothing store to keep the same logo for years without appearing dated or old-fashioned. It also allows logo branding, as the font and colors are used consistently throughout the store and its advertisements.

10. Brooks Brothers

This is the oldest men’s clothier in the United States, and as such the logo features a timeless color scheme and an ancient graphic. The logo features a dark blue background and gold lettering with a sheep hanging suspended in a ribbon to the left of the company name. This logo graphic is actually a symbol of British wool sellers that dates back to the fifteenth century and relates to the classical myth of Jason and the Argonauts. While many people aren’t aware of the symbolism behind the graphic, it nonetheless is a potent image that offers many opportunities for logo branding.

As you can see, a successful company’s logo is not chosen randomly, but selected carefully to make a statement that will draw in customers. These logos aren’t merely part of their brand, they are the brand. If you want your company to enjoy the same success and renown, having a logo design team create a logo for you is the first step.

We at Logo Design Works have considerable experience with creating clothing and fashion company logos. Call us today on 800 488 5646 to find out if we can create a stunning designer brand for your company.