One would expect a company with this name to have a blackbird image in the logo design, but this company exceeds expectations. Instead, a square—symbol of reliability and tradition—is filled with a business-like gray, with three wing shapes on the right side. Lower case writing in the same serious gray gives a friendly, modern feelings, but upper case writing below balances this effect. This might be a boring logo design if not for the single pop of color, the red dot on the ‘I’.

Mosaic is a popular theme in logo design right now, and this logo design is almost a variation on the theme. A single, orange-brown M is surrounded by a cloud of smaller black M’s. Like the mosaic, this suggests several distinct pieces coming together to form a cohesive whole. The name of the company is written in the same color, in a serious font that is very thin for a modern feeling. It’s rare to see a logo design using an initial pull it off with such originality, which is exactly what will get this company a second glance from businesses looking for a consultant.

This logo design also uses a theme of several separate elements forming a whole, this time with a series of dots forming two arrow shapes above the company name. While arrows usually suggest direct, fast movement, in this case it is significant that they are pointing directly to the company name. The name is written in very basic, black letters in all upper case, although the tagline is written below in friendlier letters. The use of taupe and black as the color scheme gives a business-like feeling that is very appropriate for the field.

While the main shape of this logo design appears to be an arc, implying movement, and a small inclusive circle, if you look closely it could also be interpreted as an eye looking down at the company name. However you choose to see it, it is a friendly and highly appropriate shape for this logo. The use of blue suggests a calming, easy experience, an impression that is furthered by the use of rounded lettering. The writing is modern as well, and suggests a technological slant, which in this case is appropriate for the company’s line of work.

This logo is distinctly more colorful than the preceding ones, which suggests a very different type of experience. The image of a compass ties into the nautical name, but using only half of the compass keeps the logo design from having the friendly inclusive touch of a circle. While blue ties into the nautical theme and also suggests that this company is a problem-solver, the yellow draws in the eye and gives the entire logo design a positive feeling that won’t be lost on prospective clients.

The tone of this logo design is very different from the others, which is part of what makes it so successful. Instead of colors implying business or at least giving a positive feeling, a bright, aggressive red is used. The effect of this color is softened by a more staid gray as a secondary color. The first word appear to have been somewhat messily typewritten, adding to the aggressive feeling of the logo design. On the other hand, the second word is written in friendly, rounded letters. This logo design suggests a balance between aggressiveness and professionalism that is likely to appeal to clients.

This logo design is simple, but it contains a hidden message. The initials of the company are written in a stylish, modern font, with friendly rounded edges. The company name sits below written in equally friendly lower case lettering. The hidden message is fun and satisfying to discover: the two initials actually form a pair of glasses. Cleverness can be very effective for a consultancy’s logo design if it is used in an intelligent and understated way.

This consultancy uses an image that will be familiar to business-people everywhere: a flow chart. This combined with the grayscale color choice gives a decidedly businesslike feeling that will appeal to many companies looking for a consultant. The rest of the logo design is equally serious, with upper case writing in a stark, modern font. The modern feeling of the font keeps the logo design from feeling a little too boring.

This logo design is clever and interesting to look at, with an A and a G placed together to create two letters out of one attractive image. The blue used in both the image and the lettering is calming and reassures worried clientele, while the plain, upper case writing lets the public know that this company is all business. This logo design is sure to earn a second glance, which is exactly what makes it so perfect.

This consultancy compares business to a chess game, an analogy that many people will agree with. Two chess pieces are shown in serious black and white, which is appropriate as these are the colors most commonly used in the game. The ‘A&R’is written in bold letters that are modified to be slightly more interesting. The tagline explains the use of chess pieces in a consultant’s logo, making it easy for customers to understand why they should use this company. This logo is very different from all of our other examples, but it is successful in its own way.