Perhaps no target customer is more brand-conscious than the teenager. Most teens have their favorite clothing logos and will wear the logo prominently displayed on every article of apparel they own if their allowance allows it. As you would expect, a store’s logo is crucial to success in this trend oriented teen market. Here are ten clothing store logos that do a great job of appealing to the fickle adolescent consumer.
1. PacSun Teen Clothing Logo Design
Pacific Sunwear, which in the past few years has been rebranded as PacSun, offers California casual clothing for the teen consumer. The logo portrays this with a sun yellow logo, casual font, and sun rays coming from behind the ‘S’. The line below the ‘S’ implies that the sun is setting on the water, which further promotes a Californian image. In all, this logo is simple but very effective at communicating a youthful, West coast style. For many teenagers, this lifestyle and image is an important selling point.
2. Buckle Teen Clothing Logo Design
This clothing line offers a simple logo that can be seen in malls all over the nation. The company name is written in a sophisticated gray in a very plain font. To the left, a letter B has been ingeniously designed to resemble a buckle, tying into the company name in two very different ways. The logo is a rounded square shape for a mixture of honesty and inclusiveness, and the dark red is modern yet eye catching.
3. American Eagle Outfitters Teen Clothing Logo Design
This company has a rather plain logo befitting an ‘outfitter’, but it is one that is worn by just about every American teenager. The name is written in a plain newsy font that suggests simplicity and honesty. An eagle image above the name refers to the company’s name as well. The blue and white color palette is both calming and simple enough to remain relevant through the years, even for this ever changing demographic.
4. Hollister Teen Clothing Logo Design
This is another California casual brand, although it offers a slightly more vintage feel than PacSun. The company does most of its marketing through teenagers actually wearing the clothing, which makes the logo crucial to success. The name is written in serious square letters with a seagull above to imply a beach-y lifestyle. The word California is written below to communicate the style of the clothing. This is a simple but effective logo that markets itself wisely to the younger generation.
5. Delia’s Teen Clothing Logo Design
Although Delia’s primarily focuses on catalog and internet sales, it has a logo that is mall-worthy. The logo is designed to be shown in a variety of colors, which makes it versatile enough to stand the test of time and trend. One of the most noticeable parts of the logo is that the name is written with a jumble of upper and lower case letters, which adds a fun, unconventional touch. The other key part of the logo is the starburst that makes up the apostrophe, which implies the stardom and celebrity that are important values to the younger generation.
6. Torrid Teen Clothing Logo Design
With the numbers of obese and overweight teens rising, this plus sized fashion store is gaining prominence and brand recognition. The logo plays up the youthfulness and sex appeal of the clothing rather than its size, with a hot pink color palette and a flaming heart in the background. The name of the store is written in large, cursive print, while the words ‘plus sizes’ are in much smaller letters at the bottom. The message is that plus sized girls are girls first, with needs for fashion and validation that are just as strong as their smaller classmates.
7. Aeropostale Teen Clothing Logo Design
This oddly named store (it means ‘air mail’ in French) has become somewhat of a cultural phenomenon in the United States. The logo is straightforward, with the name written in deep blue in a rather plain font without serifs. A line above and below the name adds to the serious rectangular shape, while the red triangle that forms the accent over the first ‘E’ functions both as a common symbol of strength and a small airplane, tying into the name. This red also offers a little more interest, setting the brand apart from the many out there using a plain blue and white color palette.
8. Journeys Teen Clothing Logo Design
Need a pair of sneakers to go with that t-shirt? Journey’s is just the place to go. This shoes and more store is a popular place to buy just about every item of apparel available. However, the focus remains on shoes. The logo is written in graffiti style writing to appeal to young urban shoppers, and the ‘O’ in the name is drawn to look like a compass with arrows. This not only ties into the name, it also conveys a feeling of movement that is valuable to this market.
9. Armani Exchange Teen Clothing Logo Design
This reasonably priced and youthful line from couture king Giorgio Armani has gained huge popularity among teens who want a piece of the icon at a price they can afford. The Armani Exchange logo shows this alliance with the younger consumer. First, the initials rather than the name take center stage. Second, a line between the two letters offers a modern, edgy look. To maintain the brand, the thin, serifed font used by Giorgio Armani’s ready to wear line is the font used here as well.
10. Gap Teen Clothing Logo Design
What logo could be more iconic than that of the Gap? Despite decades of use, teens continue to shop in these stores and proudly display merchandise bearing the rather plain logo. With the name written in thin white news-print style letters across a calming deep blue background, there isn’t a lot about the Gap logo to discuss. However, its simplicity and high recognition make it a clear winner.
What do these logos have in common? Very little! Teens are constantly trying on new identities, and what appeals to them one day might not be as popular tomorrow. One thing is for certain: these ten brand logos have an appeal that is likely to keep young people walking through their doors for years to come.
