Think teens are the main audience? Then you haven’t looked around your local mall yet. Stores that cater to this brand oriented market are popping up almost overnight, and these young people are buying what they are selling. Tweens—the once childish preteen market—are now savvy consumers with a variety of clothing stores targeted specifically at them.

What does this mean for branding? The same way Barbie and Lego have been sold to this market, through logo branding and sophisticated marketing schemes, clothing stores now must sell themselves. Here are the top ten brands for this market along with why their clothing logos are so effective. Please do not confuse this with the top 10 teen clothing store logos.

1. Limited Too Tween Clothing Logo Design

This is perhaps one of the top stores for tween girls, with a logo that is recognized in elementary and middle schools all over the United States. The blue of the logo is calming, while the yellow grabs attention. The writing is asymmetrical to appear more fun, while the logo that makes up the central image is perfect for a store marketing itself to girls of any age. In all, this logo is appropriate for the tweens cruising the mall as well as the parents who have to pull out the credit card.

2. Justice Tween Clothing Logo Design

This store has a tween-friendly hot pink and electric blue color palette. The writing is bubbly and friendly, while the ‘I’ is dotted with a heart, which is a common practice in this age group’s handwriting. This logo is simple, but that means it has the potential to capture the hearts of several generations of girls.

3. American Girl Tween Clothing Logo Design

This store offers stylish but modest clothing for young girls, along with a twist: each garment can also be bought in doll sizes. This is because American Girl, while now a popular clothing brand among tween girls, is primarily a doll store. Nonetheless, the logo features newsy, straightforward print in a girl-friendly color of hot pink. A star in the center implies the star quality of the dolls as well as the girls who buy the company’s clothing.

4. Abercrombie Tween Clothing Logo Design

This is the pre-teen store owned by Abercrombie and Fitch, offering fashions inspired by the adult clothing line in sizes and cuts more appropriate for the younger market. The branding clearly ties Abercrombie in with the parent store. The name is written in the company’s signature font, but in navy blue rather than black and in all lower-case letters to be friendlier to a younger market. The moose, a well known icon of Abercrombie and Fitch, is the central image in this logo.

5. 77 kids Tween Clothing Logo Design

This is another pre-teen spin-off of a teen brand, in this case American Eagle Outfitters. 77 kids ties into the parent brand in a less obvious manner than most. Rather than an eagle, a smaller bird is the central image. The drab color scheme is replaced by a tween friendly bright blue and sage green. The writing is more flamboyant and appears to have been hand colored, giving this brand an injection of youth and fun. This combined with the affiliation of a well known older kids’ brand should make 77 kids a success in this market.

6. P.S Tween Clothing Logo Design

This tween clothing store is another pre-teen spin-off, this time from Aeropostale. The link to the parent company is clearer, however. While the letters of the store name are boldly displayed in bright blue, the words ‘from Aeropostale’ are written below, with Aeropostale written in the company’s signature font. The simplicity of the design will give this newly opening line of stores a good start in a competitive business.

7. Razzberry Lips Tween Clothing Logo Design

What does a girl need to go with all those stylish clothes? A line of makeup and accessories made just for tweens, along with (surprise) more stylish clothes. Razzberry Lips is the perfect store for all of the above, and their logo shows it. The circle is a friendly shape to little consumers, and the pink and purple colors are perfect for this age group. The yellow adds a modern touch while drawing attention to the logo. The pretty pink lips tie into the name, while a tiny heart dots an ‘I’. The company tagline below helps girls figure out what they will get at this store: a place ‘where girls can be girls’.

8. Juvie Tween Clothing Logo Design

This store offers boutique quality clothing for tweens only. The logo shows this with a sophisticated aqua and black color palette. The key shape is a friendly circle, while the lower case initial and extra dot add juvenile flair. A white star ties into the star dotting the eye of the name, while the tagline, ‘Clothing and gifts for older kids’, makes sure people know what size merchandise to expect.

9. La Senza Girl Tween Clothing Logo Design

This logo may look simple, but there is more to it than meets the eye. The pink color palette is perfect for the tween girl, while the large block letters are substantial and eye catching. They also resemble the letters given for sportsmanship in high school, a coveted item. The letters are slightly slanted, which gives the logo a feeling of movement. There is no image, but the logo doesn’t really need one.

10. Gap Kids Tween Clothing Logo Design

This division of the Gap has perhaps the simplest logo on this list, but nonetheless one that has been popular with this age group for decades. The blue is calming and yet timeless, while the font is simple. The color and font tie in to the parent brand—in fact, the only difference is the inclusion of the word ‘kids’. This allows brand loyal tweens to become brand loyal adults still buying Gap products.

There is a huge difference in the branding of different tween stores. Some go for an image more like that of the older teen, while others aim for a more youthful, age appropriate image. Either way, these ten are all winners because they use color, shape, and image to win over an audience known for being fickle and brand-conscious.