United Indoor Football League, a premier indoor American football club started in 2005, has unveiled its new and “much more contemporary” logo design. More importantly, it signifies some major changes in the league which the company believes will help attract more viewers and encourage more teams to join.
True enough, the new football logo is a better rendition compared to its previous design. Though it’s not something you can say as contemporary. Most of you’ll agree that the previous logo is reminiscent of the old logo by American Gladiators TV program. Using the great American flag as the overall theme might inspire patriotism but it is devoid of originality.
On the other hand, the new logo features a “blue football cutout with UIF in blue letters and the words United Indoor Football in red.” Moreover, there is a red star which serves as a dot for the letter “I”.
On the business side, the UIF logo design signifies the effort to improve efficiency and reduce overhead costs by using the appropriate technology. The monthly dues are also lowered from $2,400 to $1,250 per month.
The new logo is already in effect and the league’s 4th season will commence this coming March 8, 2008.
via UIF
Leave a Reply