The success of many online businesses starts with a powerful email marketing campaign. This is your first and last chance to establish a relationship with your customers and promote your products.

Use proven ways to convert online visitors such as using captivating headlines and several other techniques to generate sales leads. Another vital component is a “call to action” or ad copy encouraging visitors to take a well-defined action.

AllBusiness.com says a persuasive “call to action” is one of the components of a successful email marketing campaign.

You need to give your readers a clear call to action. What do you want to achieve from your campaign? Do you want people to sign up for a catalog? Buy something? Take advantage of a special deal? If so, make sure that’s clear in your message. And make sure that the links in your email take customers to a landing page specifically geared toward that particular call to action.

One of the best ways to do this is what I like to call the Godfather Strategy. Be like the great godfather Don Vito Corleone and make an offer to your online customers that they cannot refuse. Needless to say, you must know your customers by heart before you can make an irresistible offer.

Customers in general love products that are less costly, save time, are more user-friendly, and even environmentally friendly. Make sure you claim one of these benefits when crafting your “call to action” copy.