October 10, 2007
| Category: Marketing
| Tags: Marketing Tips, Small Business Tips
Would it be nice if we can promote our business and contribute to the society at the same time? Cause marketing logo design is a not a new concept but many entrepreneurs have a misconception that this is only applicable to big companies.
They say a good deed is often rewarded. In the case of cause marketing, it can boost your company image and make your customers feel better about themselves. According to a new research,
The perception that a company is doing good raised the premium consumers are willing to pay for a brand by an average of 6.1 percent.
Among survey respondents, 70 percent said purchasing products from companies that support causes makes them feel they are being socially responsible. Fifty-three percent said the connection makes them feel like a part of something beyond the scope of their own lives.
In case you are interested to integrate this approach in your small business, here are some things you should consider:
- It needs passion and commitment. This step can be very risky if you simply want to increase your revenues. Choose a charity that is close to your heart and take time to know more about this group before you implement this strategy.
- Deal with the right charitable group. You should also check the credibility of your chosen institution. Unfortunately, there are numerous swindlers who use charity as their front. Also, make sure the organizers are equally willing to promote your company as well.
