Ever consider using coupons to promote your business? In case you don’t know, coupons are documents or tickets that you can exchange for a discount on a particular product. Mostly, they appear in magazines, newspapers, and recently on the internet. You can check dealcatcher.com for sample coupons.

Marketing Blog suggests we use coupons as part of a marketing strategy because 9 out of 10 US consumers use coupons.

The upside of offering coupons can be improved branding, awareness, and transactions. Over the long-term you can see the benefits of this strategy. The downside however, if offered in an ineffective manner is that consumers get used to always using a coupon to purchase your product or service. This habit can be hard to break.

Here are some tips to help you succeed in using coupons for your small business:

• Highlight the benefits. Don’t just say big discounts, premiums, freebies, or bonuses but make your target customers realize the value of coupons: save money, look more beautiful, improve health, and other benefits.
• Use your company logo to increase brand awareness.
• Use images of product use to create desire.
• Create compelling headlines and use powerful selling words such as new, easy, simple, free, save, proven, fast, effective, and guaranteed.
• Combine with other marketing tactics such as contests or games.