UK car manufacturer and GM subsidiary Vauxhall Motors has revamped its car logo design to symbolize its move to enhance its overall brand perception and gear up for the future. The redesign represents Vauxhall’s fresh design philosophy.

Vauxhall’s new car logo represented by a metallic griffin is touted as more dynamic and contemporary with its transition to chrome and black logo color scheme from its red background. A more distinguishable factor is the addition of Vauxhall’s name in the logo to make it more recognizable.

According to the company’s spokesperson, the griffin is important part of the company’s heritage but it has a more simplified and cleaner look. In the press release:

“This recent evolution of the brand has resulted in Vauxhall’s incredible sales success over the last three years. Its retail share in the UK has increased significantly, while the manufacturing plants in Luton and Ellesmere Port produced in excess of 220,000 vehicles, with 59 per cent going for export, and the remainder making an important contribution to domestic sales.”

The new logo design will be displayed this coming July in its latest model of Insignia.