June 29, 2007 | Category: Marketing |

Most traditional advertising channels like TV Channels logos, radio, and print ads are costly for starting entrepreneurs given the limited financial resources. Today, the Internet has drastically altered the way we market products and services. In many ways, this new medium favors small businesses. All you need to do is learn and embrace this powerful technology.

Sharing videos to your customers and to selected online communities is becoming a marketing trend. What makes this a powerful tool?

Aside from the cliché “to see is to believe”, creating these videos is inexpensive but can reach consumers even on a global scale! All you need is a video camera plus Internet connection for uploading. If you have extra money, you can even hire professional videographers to do it for you.

But what can you cover? Small Biz Survival recommends:

• Profile your customers.
• Show how you solve problems for customers.
• Tell your founding story.
• Talk about future plans.
• Share your vision and passion!

You can also check out the top video sharing Web sites once you’re ready to incorporate this concept in your marketing program.

Now, imagine a bakery sharing a similar video, below, to their potential customers.