Whether you are a novice or expert logo designer, you should always leave a room for learning. In this world of graphic, it pays well to understand new trends and best practices.

The good news is that Just Creative Design gives a glimpse about a Leslie Cabarga’s book entitled The Secret Life of Logos: Behind The Scenes With Top Designers. In essence, below are the 8 crucial steps followed by 75 top designers for designing compelling logos:

1. The Brief
2. Research
3. Visual Research
4. Sketching & Conceptualizing
5. Reflection
6. Positioning
7. Presentations
8. Celebration

You might notice its semblance with our logo design process here in LDW. It might quite easy to implement but in reality a very difficult process to perfect. Moreover, I like to emphasize about positioning. It is described as:

This is where the designers choose to position themselves. They either position themselves like contractors and take orders according to their clients wishes (ie. Don’t advise their clients of design matters) OR they position themselves like a business and build themselves a long term relationship (ie. Guide clients to a more appropriate solution much alike how a lawyer does.) Designers have to choose how they wish to work.

Forging strong relationship is the pillar of every business. It is true a contractor type is a lot easier to do and has lesser risks because you can always put the blame to your customers’ bad concepts. Unfortunately, most entrepreneurs are not familiar with logo designs and some simply copy the style of leading brands. It is then the responsibility of a good logo designer to share his experience and creative expertise to create a unique and effective logo.

This entry was posted on Friday, February 1st, 2008 at 3:52 am and is filed under Resources + Tools, Tips for Creative People. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.