January 31, 2008 | Category: Resources + Tools, Tips for Creative People | Tags: logo design tips

Colors have a strong impact on our logical or emotional state. For instance, red evokes sexiness or aggressive nature while blue is associated with calmness and loyalty. You might find it hard to believe but colors can even help treat some diseases.

It is no surprise then that finding the right color or color combinations is proven to boost your brands. It helps attract attention and set a mood for your customers. Though a good logo designer can help you choose the right colors, it is also valuable to learn this aspect.

A common mistake committed by many entrepreneurs is using more colors in their logo designs. Each color creates a single message or association. So if you are using 5 colors in your logos or brands, it will deliver 5 different messages. Unfortunately, consumers cannot handle that much perception.

The first thing you should consider in finding the appropriate color is your competitors. It is not wise to copy the color scheme of the leading brands for it will create an impression that you’re just a second-rate version.

Also, pay attention to the demographics of your market such as gender, age and culture. A trendy neon green might appeal to youngsters but painful to look at for your average grandmas and grandpas. In a way, it sets the limitation of the color you can use.

For more information about this topic, I suggest you pay a visit to Inspiration Bit for it offers a comprehensive discussion of the dos and don’ts of colors.

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