April 14, 2009 | Category: Our Opinions | Tags: Corporate Identity Design

While design companies are busy working on client identities, it is common to forget and or ignore our own identities. For example, we have not updated or worked on our own identity for more than 2 years before we updated it to the current on a month back. So what about our own identity?

When I say “identity”, I don’t mean just the logo design but other brand elements such as website design, newsletter campaigns etc. This also includes updating the portfolio, the marketing messages (both online and offline) and more.

Also, just as a doctor would have trouble diagnosing herself or a dentist would have trouble filling her own teeth (ok, perhaps this is a bad example), it is very difficult for a logo design company to design their own logo. Nothing would seem to work, nothing would be seem to fit etc.

However, I found the opposite to be true when you are looking at web designers. Their sites are almost always cool (may be even cooler then their client work) and they seem to show off their skill much more easily. Perhaps it is due to the fundamental difference between how logo designs are created relative to all other kinds of graphic design.

What do you think? I would like to hear your views on this topic. What about our own identity?