Writing Company Logo Design – Every company seeks to differentiate itself from its competition. Through varying marketing concepts, segregating the target demographic to serve each segment individually and of course making a strong brand image. Logo Designs of a company become icons which consumers can relate to and identify the company with. Here is a simple walkthrough of how one might go about creating a logo for a writing company.

The first step is to determine what the target audience is. In this case we will say the company specializes in writing original website content and is an independent contractor. The target audience of the logo are companies who look for professionalism, accuracy, and a high degree of readability. We will look at a fictional company called Archimedes writing.

Archimedes is the name of a Greek writer who was also a philosopher, mathematician and engineer who is considered one of the great minds of classical antiquity. The name itself conjures images of books and reading for many people. Because the company expects it’s clients to be well educated, it is assumed they would understand the reference (see writer logos).

We have a large base of ideas we could use for the logo. The company will want to stay with something that conjures the written word. The word Archimedes should be incorporated with a strong bold font. Because the logo will likely be on a website, it should work at different sizes, and should be distinguishable in each size.

So in short, the writing company logo design, for the sake of argument, is a sphere with the capitol letter “A”, over the top would be the word “Archimedes” and on the bottom of the sphere would be the name of the company. It would be plain, just black on an off white field, to represent parchment. The icon for the website would be simply the sphere with a letter A inscribed on it.

This image is one that is exact and professional, the type of image the company wishes to convey to the target market which is likely well educated and who know exactly the type of writing they require. The image is strong but not over stated, as they are a contractor or subcontractor who specializes in creating content for websites. They do not need an image for the public at large, hence an understated color scheme.

When the business interacts with prospective clients, they can put the writing company logo design on various office supplies they might give to prospective clients such as pens or note pads to keep their company name in mind when looking for a writing team.

For smaller companies the use of a logo is the mainstay of their advertising strategy. Usually these companies grow through word of mouth, gaining a following by their reputation alone. The only part of the company some can latch onto other than the idea is the logo. This logo has to say volumes about a company, because the company’s image is the logo.

Strong writing company logo design is great way of establishing their business image, especially when advertising budgets are small or non-existent. So keep that in mind when designing a logo, and remember for some people it will be the only thing they know about your company.