
Traditionally brand naming or naming companies and products has been associated with "big" corporations and the companies that provided these services were typically the traditional advertising firms.
SpellBrand Inc., the parent company of Logo Design Works is offering the same service to small businesses at an affordable rate. By cutting down on the numerous hours of client meetings, countless hours of unnecessary research work, we have scaled down the process so that we can offer proper brand naming services to small businesses with out confusing them with the science of linguistics.
Our process is simple and typically involves some research on the company, the industry in general and then we brain storm to come up with inventive, experimental, evocative and general names. We try and keep the names unique.
The client is presented with a list of 20-25 names to start with. A short list of 5 names is selected by the client and we then discuss with the client on what the brand means and how the name relates to the brand. This is a good time to look at the core values and core identity.
A final name is selected from the short list and we conduct a thorough trade mark search to ensure the name is not taken. If the client wants we can then prepare the trade mark application and apply to the USPTO.