Business Cards that Work How important is a business card? It’s as important as a first impression. Your corporate identity - business card and business logo design give your customers and clients important information about your company’s style, culture, and attention to detail. Because your business cards are so crucial to your company’s success, it’s imperative to have a business card design that is both distinctive and professional. Luckily, you can develop a business card design that works for your company in just a few easy steps.
Design your logo The first step to designing a distinctive business card is to develop a business card logo design that is simple enough to be remembered and unique enough to set you apart from your competition. If your business already has a logo that meets this description, you are a step ahead. If you do not already have a logo, you will have to design one or work with a design professional to have one designed.
Choose a place for the logo. The next step is to determine the placement of the logo on your business cards. There are two general schools of thought when it comes to logo placement on business cards. The first option is to keep the logo small and place it on one corner or side. This traditional choice leaves room in the middle of the business cards for important information. Because this business card design is very conventional, there is room for experimentation in other areas. For instance, this layout can be dressed up with unusual paper choice or distinctive fonts.
The most important consideration when choosing this business card design is whether it suits your business and your logo. This traditional layout is best for companies that want to put forward a stable and conventional image. These business cards are also better suited to less complicated logos that can be seen clearly even when shrunk to a very small size. Although this design is a conventional choice, don’t mistake that for ‘boring’. With the right design, materials, and color scheme, your business cards will be both unique and memorable.
The other unique and memorable way to approach business card design is to soften the logo’s colors and place it in the background. The written information can be printed in a dark, simple font over the logo. This design has several advantages. First, the logo is large enough to be clearly seen and recognized. Second, the logo does not use up any space, leaving more room for contact information. Last, it is a more distinctive business card design. If you use this layout, your business cards are sure to get a second glance.
There are also considerations to keep in mind when using a large business card logo design in the background of the card. First, you will need to substantial lighten the colors of the logo or even change them into a monotone. Too much variation in the light and color will obscure the writing and make it difficult to read the contact information. Image is another consideration. This business card logo design sets your business apart as a more innovative, forward thinking company.
Finish your card At this point, you add the final touches, such as your contact information. The most imperative thing to remember is that there is no correct approach to business cards or business card logo design. What’s important is that you consider each choice carefully to come up with a harmonious design that suits both you and your business. If you know your options and take the decisions one at a time, you are sure to design business cards that work for you by telling others about your business’s professionalism and style. Read about how to properly set up a business card for printing.