10 Effective Tactics to Build Your Startup e-Mail List
Having a comprehensive e-mail list is one of the key challenges faced by many startup businesses. This list will help you promote your products or services in a very practical way and kick off your prospecting initiatives. Here are some basic tips you can apply without spending too much money:
Online Tactics
- Include a sign-up form on every page of your website and place it where online visitors can easily see.
- Use a call to action to motivate online visitors to sign up. Support it with freebies or coupons.
- Add an “Email to Friends” option with every interesting article and press release you post on your website.
- Make the subscription link a part of your email signature and ask all your employees, family members, and friends to add the link to their email signatures as well.
- Submit articles and press releases to several online article and PR directories and include the subscription link at the footer.
Offline Tactics
- Put a subscribe link in your invoices and receipts.
- Gather email addresses during trade shows.
- If you have the postal address of your existing customers, send a card or catalog and request to join the e-mail list to get more interesting information and big discounts.
- If you are running tri-media ads (TV, radio, and print), prompt your customers to visit your website and subscribe.
- If you have extra money, conduct a free enriching seminar and the only entrance fee is an email address.
According to MavenBlog, having a database is just one of the 7 fundamental must-do’s of a small business marketing strategy. Read the other 6 to complete your strategy.
