Advice to Bootstrappers
As Guy Kawasaki says in No plan, no capital, no model… no problem, you don’t always need a capital or a crew to make millions of dollars per year, especially if the Internet is your business’ platform. While your business may not currently be online, that doesn’t mean you cannot come up with some aspect that can be promoted online.
Take, for example, the website Woot! It started as a way an electronics store or some such to get rid of a few junk items. I think that’s the way I recall it being described. But it turned into an ultra-popular website that usually sells out each new, hot consumter electronics items every day. Imagine being able to determine what your cashflow will be each day. And because the store and staff still exist, sending out product isn’t a problem for them.
Woot! is probably one of the best integrated online/offline business models I have seen to date. Can you come up with some innovative way to build a presence online for your bricks-and-mortar business?
