Best Ideas Emerge During Down Time
Contrary to the popular brainstorming sessions done in the corporate board rooms, a survey by American Express Small Business Monitor finds that idea generation among entrepreneurs is strongly connected to gender orientation, regular exercises, and crafted during down times or period of not working.
Female business owners are five times more likely than males to come up with their best ideas while exercising (10% vs. 2%), an indication of the gender differences in creativity and brain-storming.
More than one-third of entrepreneurs (35%) report coming up with their best ideas during “down-time”. Male business owners are more than twice as likely as female business owners to come up with their best ideas on the way to work (18% vs. 7%). Women are also more likely than men to wake up in the middle of the night with ideas for their business (70% vs. 56%).
These findings will help you maximize your schedule and tweak it to increase your idea generation initiatives. More significantly, it highlights the importance of down time in improving the way you do business. Make use of these down times to fortify your strategic thinking skills.
Via Small Business Trends
