Branding Through Trade Shows
If you are looking for ways to build brand awareness, it is time you join selected trade shows. These are exhibitions where companies set up a booth to present their new products or services. Tradeshows are commonly sponsored by established associations in your industry.
Additionally, this is also a good opportunity to spy on your competitors and identify new business opportunities. Before joining any trade show, there some things you need to consider:
Consistency
You booth must be coherent with your company or brand image from logo, taglines, name, and overall design.
Visual Effects
Simplicity is the key. Ideally your graphics must be readable in less than 5 seconds. Use bold colors, striking graphics, and unique shape to easily grab the attention of your audience. Focus on a short, single, and very provocative message to convey. Trade show attendees are bombarded with different messages and you must cut through the clutter to be remembered.
Giveaways
Giveaway items must always have your logo and be small yet very hard to throw away. Since all your competitors will probably have some giveaways as well, attendees will have a very hard time if you offer something big for them. They might even throw items away or give them to other people. A flash memory stick is a very good example of a good giveaway.
Picking Prospects
Marketing Idea Blog shares some practical tips on how to pick prospects out of a crowd.
