Can Your Business Market to Women?
One of the 10 marketing trends to watch this 2007 is the rise of affluent working women with more than $75,000 family income. The boom of Solo Female Market is the validation of this trend. The time has come for you to learn more about marketing to women.
There are so many things we do not know about women. For one, do you know that women see better in the dark than men? That women make the decisions at home and not men? These subtle differences in physical and emotional aspects create a big difference in the field of marketing.
It simply means that what is effective for men may not necessarily be effective for women. There is now a need to create a separate approach when marketing to women. Good thing some female marketers offer a glimpse on what women really want from our business.
- The book by marketing futurist Faith Popcorn entitled Clicking says that how you sell to women is as important as what you are selling. Women desire human connection before buying anything.
- Learned on Women elaborates why marketing to women requires a holistic approach.
- WonderBranding explains why wearing a 33-pound pregnancy suit everyday is the best kind of research on marketing to women.
- Also see the Shopping Mission diagram at Yoest.org.
Editor’s note: Don’t use the following video to help you define a view of marketing to women, who are obviously far more sophisticated in their needs today than forty years ago when they were still predominantly homemakers.
