Design Firms - Staying Small Or Going Big
Logo Design Works is at cross roads now. We have stayed small for a very long time and offered personalized logo design services to clients from all over the world. Even though this meant we could not take on too many logo design projects, it allowed us to be in control of the process and the deliverable that we offered our customers.
For the past two months, we have had an increase in sales and the trend seems to be accelerating. This despite the slow down of the economy. Now, our small team of 4 lead logo designers and a small number of junior designers (you can count them on your fingers), is not able to cope with the increased projects.
We know we need to increase our work force to handle all the new sales, but the question is: what happens if the sale start to slow down? For small design firms I guess this question is not easy to answer. Do we start recruiting new logo designers? If we do then we are stuck with salaries that have to paid no matter what happens to the sales.
So do we go for freelancers? The problem with is that freelancers are not reliable any more. At least in the logo design industry. When your core service depends heavily on the quality of logo design concepts you provide, you can not risk placing that responsibility in the hands of unknown and untested logo designers.
We are now thinking of taking on partners or angel investors who would be able to provide us with the management know how and the resources to be able to bring on full time logo designers and be still able to wither any turn in the sales cycles. I will update this post as and when we have had major changes to our situation.
