Do You Really Need 2 Sales Teams in Your Small Business?
When it comes to selling, some entrepreneurs have an ongoing debate about which is generally better: on the phone or in the field? Although selling’s importance varies from industry to industry, some business experts recommend that you don’t choose which method is better. Rather, you should use both to have better sales performance.
Field Team
The field team are your good old traditional salespeople who visit your clients. The advantage of this team is its power to build more personal relationship. Also, a face-to-face communication motivates customers to share more details about their preferences and complaints.
Inside Team
Your inside sales team is composed of contact center agents who spend countless hours over the phone to close a deal and generate new leads for prospecting. Generally, this team is relatively cheaper because you can sometimes outsource the work to contact centers in various countries. In some cases, your inside sales team can also be your customer service team.
Integration
You should pay attention on how to seamlessly integrate both teams so they work optimally. Some helpful activities include weekly coordination meetings, setting of shared goals, sharing of information and best practices. When it comes to motivating your sales team, check out Biz Plan Hack’s advice.
