Do You Really Need Promotional Products in Your Business?
Many of us are familiar with promotional items. These are free stuffs like pens or shirts bearing a company logo given to consumers or business partners. Some entrepreneurs don’t believe it is effective but a recent study (pdf file) conducted by Promotional Products Association International shows the positive impact of promo products to brand and company image:
Promotional Products have a positive impact on brand image. Specifically, when comparing people who receive a promotional product from a company with others who do not, this research shows that people who receive a promotional product have a significantly more positive opinion about a business through more positive overall image, more positive perception of the business, higher likelihood of recommending the business, and higher likelihood of patronization
Before you employ this method in your business, you should know the reasons behind your giveaways. Is it to increase sales, encourage trials, build brand or company identity, or generate new leads?
This important question will lead you to the right direction and right approach towards your customers. Otherwise, it would result to a complete failure, similar to what happened to Pontiac/Oprah giveaway 2 years ago.
You’re probably wondering what promo items are best for your business. It would greatly help if there is a strong connection between your brand and promo items. Knowledge of your target market will play a large part in this tactic.
For instance, your business is connected with helping other people earn money online. You should give away free information products like e-books or videos on different tips to increase traffic or improve conversion.
