How to Handle Negative Publicity
Even if you’re managing your small business efficiently, there might be instances wherein you face negative publicity. It might come from an irate customer or from your not-so-friendly competitor. These things can easily damage your business reputation, shatter relationships with your customers, and affect your profitability. Here what you should do in these situations:
Keep it Cool
Although it’s more easily said than done, you should try to keep your cool and analyze the situation objectively. Don’t be compelled to answer right away for it might further damage your business. You may want to check the information reported for any inaccuracy or false claims.
Talk to the Source
Contact the writer or editor if you find any inconsistent information in the report. Most writers are very open to reactions from the other party to complete the picture. If your point is valid, they will issue a correction right away. If they stick to their article, you can go to their direct media competitor and share your story. I’m quite sure this competitor will be very delighted.
Issue Your Official Statement
They say silence means yes, so you should clarify to the public what needs to be clarified. Send your press release to different sites and also email all customers in your list. Aside from stating the facts, try to make it more personal and heartfelt to win your customers back.
