Comments on: How Your Startup Can Survive Price Wars http://www.logodesignworks.com/businesstips/how-your-startup-can-survive-price-wars Entrepreneur Blog Fri, 21 Nov 2008 06:49:50 +0000 http://wordpress.org/?v=2.5.1 By: John http://www.logodesignworks.com/businesstips/how-your-startup-can-survive-price-wars#comment-429 John Tue, 11 Sep 2007 17:00:28 +0000 http://www.logodesignworks.com/businesstips/how-your-startup-can-survive-price-wars#comment-429 You should also differentiate your product or service as much as possible so it's hard to compare like for like prices the purchasing decision will then be based on value to the customer rather than price. In the case of Netflix and Blockbuster they would (may well be) do this by offering differing rental periods, different numbers of DVDs per month, different numbers of DVDs that can be rented at the same time, or different prices per genre. You should also differentiate your product or service as much as possible so it’s hard to compare like for like prices the purchasing decision will then be based on value to the customer rather than price.

In the case of Netflix and Blockbuster they would (may well be) do this by offering differing rental periods, different numbers of DVDs per month, different numbers of DVDs that can be rented at the same time, or different prices per genre.

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