Improve Your Business by Doing One Thing Better
Building your company identity starts with establishing competitive advantage or defining your core strengths in comparison with your competitors. However, we have this wrong notion of doing many things all at the same time. The tendency is we lose our focus and waste our limited resources.
Good thing Duct Tape Marketing has emphasized the value of focus and how doing one thing better than competition is enough to gain significant edge.
What one thing can you claim to do better than your competition, better than anyone else in the world? You’ve probably got to shed trying to be all things and strip your business down to doing just one thing better than anyone else.
However, entrepreneurs are warned on the dangers of competing solely on the basis of price for our chance of winning this fight against big companies is close to zero. Instead, we must divert our efforts in the marketing, specifically on customer service.
It’s time you do some field work by reviewing how well you handle your customers and answering the following questions objectively:
- Can I customize experience based on customer’s needs and wants?
- Do I make my customers feel important?
- Do I exceed customer expectations?
Solicit feedback through surveys or conversations and do not rely on your assumptions.
