Measuring Video Marketing Campaigns
If video sharing helps promote products or services, how will you know if your online viral marketing campaign has created a positive impact? Laura Lorber of Startup Journal considers it a success if the campaign becomes a revenue generator.
She cited the successful Will it Blend? video campaign by high-end home and commercial blenders, Blendtec, as it earned $18,000 dollars on ad revenue shares from popular video sites like YouTube and Revver. More importantly, sales increased by 43%.
When asked to share some insights for small businesses, the company’s marketing director, George Wright, said:
“If your goal is to be on the front page of YouTube, that’s probably not realistic. Set your goals: What do you really want? Start with your target customers. You want to have something that’s fun for the people who buy your products. You just need to find the communities you want to focus on and find something that will be appealing to the people in that community, and you will have success. Will it put you on the front page of YouTube? Maybe.”
Check the video below to see a sample of a Will it Blend? video.
