Phone Selling Tips for Entrepreneurs
If you think selling over the phone is easier than face-to-face selling, maybe it’s time for you to think again. Phone selling is very challenging given the high level of mistrust of many consumers and the lack of physical contact to gauge the openness of your customers. If this type of selling is vital to your business, you should consider the following tips:
- Establish relationship in less than 10 seconds. Since you can’t convey your message with a good body language, you will have to rely entirely on your friendly tone and charming personality to forge a relationship. Make your approach more casual so your customers won’t know you’re reading a script.
- Keep it short and sweet. Don’t bore your prospects with details by focusing on the key benefits of your product, the main message you want to tell, and some personal positive experiences from other customers.
- Plan your calls. Segment each call if it’s a prospect, cold call, close, follow up, or existing customers. Each segment needs different approach and phone selling tactic.
- Follow up. Don’t expect to make a sale after just one selling session. It takes time and persistence to win a customer. Remember, you’re not the only one pursuing that customer so take time to call again on the date agreed by both parties.
