Slow and Steady is Good for Startup Companies
As entrepreneurs, we all dream that our startup business will be an overnight success or how landing one deal can make a big difference in our business ventures. This may be because of our strong orientation towards fairy tales and about living happily ever after.
These dreams also affect the way we view success of our business. We criticize companies who do not earn much within a year or consider them as failure right away.
However, success lies in patience and diligence. Some adjustments are necessary along the way and we must work hard to get our desired outcome. What can be a very inspiring example of this is the struggle of Seth Godin, marketing guru and author of top-selling books like The Purple Cow.
His social networking site called Squidoo was highly criticized because it did not turn out as an overnight success. According to Small Business Trends:
People were quick to predict that Seth would fail. After all, Squidoo was not that famed “overnight” success. Seth paid no attention - he kept working at it. If something didn’t work out, he changed it. In fact, as he notes, most of what Squidoo did at first was wrong, and they figured the right way to do it as they went along.
So, do not be disheartened if your business fails to meet your initial targets. Instead, make some adjustments on your strategy, study competition well, and work hard to improve your operations.
