Target Influencers to Grow Your Business
Word-of-mouth marketing is definitely one of the most powerful marketing techniques to build your brand identity. One critical task is targeting the influencers in your industry. They are considered the thought leaders who have this mysterious power to seduce our minds to follow their leads.
According to a research by eMarketer, the most powerful influencers are family, friends, and strangers having experience with a product. Education and religion also play critical roles, since teachers and religious leader have strong clout over a community. More importantly 93% of the respondents follow the influencers.
Buzz Law highlights the reasons why we should establish relationship with the influencers as soon as possible.
If you’ve invested wisely, you’ve built a great relationship with them. They know your name. They answer your email. They may not even be a fan or brand champion, but they trust you.
When it hits the fan, and you have great relationships with them, they will give you a forum to tell your story.
