The Value of Packaging in Your Company
Does packaging really matter? Some entrepreneurs do not want to spend exta money on packaging, firmly believing that the product is very important above all. Besides, most packaging end up in trash cans anyway. On the other hand, others believe in its power to attract customers and encourage product trial.
The best way to settle the debate is to provide some proof on this subject. According to Psychology Blog, product packaging matters. The site has an interesting study about how good wine packaging increases food consumption.
You might think packaging is exclusive to the retail industry, but it is not. It is important even in commodities like sand or sugar. If you look closely, packaging is the first thing your customers feel, see, and buy.
More importantly, it is not an isolated design but very connected with your company and branding. Some business experts say it is a tangible proof of your business’ strong collaboration between marketing, advertising, and even supply chain or logistics.
Perhaps, the soap Dove is a good example of excellent packaging that conveys the brand image consistently – purity and simplicity.
