Use Brainstorming to Generate Great Startup Ideas
Can’t think of any good ideas to improve your business? Brainstorming might be of help to you. It is basically a team activity starting with the listing of ideas to unlock your imagination and discover the different solutions to your problems. In some cases it also advisable to have a brainstorming session alone.
All you need is a poster-size paper, pen, and coffee to boost your minds. Invite your reliable and outspoken employees to participate. You can either facilitate the session or assign one of the members to do it for the team. There are two ways to kick off your brainstorming session:
Pinpoint the Problems
A traditional trigger is listing down all recurring problems encountered by your company. This may come from your friendly customer service, sales, and marketing group. You may want to divide the problems according to process or department. For instance, late deliveries are categorized under distribution while annoyed customers are strongly connected to customer service team.
Word Association
If you are brainstorming specifically to write an advertising tag line, using word association is a more effective approach. This will help you link several keywords you can use that will strongly appeal to your market. You can visit the website WordAssociation.org to practice word associations and learn the most popular associations to common words.
You might also be interested to download a PowerPoint presentation on how to run a successful brainstorming session at Scribd.
