Who Makes the Business Decisions at Home?
In your business, how effective are you in terms of negotiating and marketing to women’s segment? You might want to review your initiatives. Marketing Idea Blog tackles about a new survey that women rule the house! Gone are the days when men are deciders or dominant in the relationships.
“It wasn’t just that the women were bringing up issues that weren’t being responded to, but that the men were actually going along with what they said,” explained David Vogel, a psychologist at Iowa State University (ISU). “[Women] were communicating more powerful messages, and men were responding to those messages by agreeing or giving in.”
Perhaps one good explanation for this significant behavior shift is a trend called Mancipation. Coined by marketing futurist, Faith Popcorn, it is a social trend where men break the conventions and express their sensitive side. It means that it is now alright for men to cry, cook, and be sensitive to the needs of others.
As entrepreneurs, we also need to adjust your talking points to involve women in purchasing decisions. The growth of the Solo Female Market is one of the strong indicators that women’s segment is very lucrative these days.
While this might not apply to all industry, the important thing is you recognize this trend as critical in your business plans.
